加拿大论文代写推荐：消费能力
加拿大论文代写推荐：消费能力
因为免税产品的特异性,海外中国人只能购买免税产品,这意味着人们只能买免税产品海外旅行时。一般来说,DFS的目标群体是为了中国人出国旅行(旅行DFS店)的地区,然而,产品在DFS(奢侈品),销售力准确地把目标群体。
总体而言,海外国内购物中心、精品店和免税商店是三个最喜欢的地方中国人购买奢侈品。皮具、手表和珠宝主要消耗在中国人出国。
这类客户的资产阶级正在一千万元,价格敏感和33%的这类喜欢在免税商店购买产品,其次是采购国外精品店22%,第三是国内购物中心21%(见图3.1)。普通消费者更倾向于购买香水和化妆品等主要奢侈品(33%)、皮革制品(31%)和服装(27%)(见图3.2)。感兴趣的是普通消费者支持顶级品牌的皮具由于国内和国际价格之间的差异。
当消费者之间一千万零五十元的资产,这种消费者被称为上层阶级消费者。上层阶级消费者优先出国精品店(32%)、免税商店(30%)和国内购物中心(17%)(见图3.1)。这是注意到上层阶级消费者和富豪统治集团消费者都喜欢顶级奢侈品珠宝(26%)和手表等(19%)。这两个类也买皮革制品(21%),但它们可能购买限量版,特殊的皮肤包和个人定制(见图3.2)。
富豪统治意味着客户的资产超过5000万元,国外精品商店的比例达到39%,其次是免税店(26%)和国内购物中心(15%),此外,他们还喜欢购买奢侈品通过活动和展览(13%)(见图3.1)。
加拿大论文代写推荐：消费能力
Because the specificity of duty free products, Chinese people only can buy duty free products overseas, which means people only can buy duty free products when he travels overseas. In general, the target group of DFS is aiming to Chinese who travel overseas (travel to the areas which have DFS stores), however, the products (luxury goods) which sell in DFS force to divide the target group precisely.
Overall, domestic shopping malls, boutiques overseas and duty-free shops are three favorite places where Chinese people buy luxury goods. Leather goods, watches and jewelry are main consumptions when Chinese people go abroad.
The assets class of this kind of customers is under ten million yuan, they are price-sensitive and 33% of this class prefers to buy products in duty free shop, followed by purchasing in boutiques abroad 22%, and the third is domestic shopping mall 21% (see picture 3.1). Ordinary consumers are more inclined to buy the primary luxury items such as perfumes and cosmetics (33%), leather goods (31%) and clothing (27%) (See picture 3.2). It’s interested that ordinary consumers favor top brands’ leather goods due to the differences between domestic and international prices.
When assets of consumers are between ten million and fifty million yuan, this kind of consumers are called upper class consumers. Upper class consumers give preference to boutiques abroad (32%), duty free shops (30%) and domestic shopping malls (17%) (See picture 3.1). It was noticed that upper class consumers and plutocracy consumers all prefer top luxury goods such as jewelry (26%) and watches (19%). These two classes also buy leather goods (21%), but they are likely to buy the limited edition, special skin bags and personal customization (see picture 3.2).
Plutocracy means that assets of customers are over 50 million yuan, the proportion of boutiques abroad stores reached to 39%, followed by duty-free shops (26%) and domestic shopping malls (15%), in addition, they also like buy luxury goods through the activities and exhibitions (13%) (See picture 3.1).
