加拿大论文代写：手机

加拿大论文代写：手机

公司名叫杰克逊的情况是手机,试图启动一个新的颜色版本的设备通常该公司销售。该设备是一个手持计算设备。的需求研究是了解顾客的意愿是否会支付额外的钱自己选择的首选颜色。同时,要检查客户是否想要将展示他们的设备生产透明的后盖部分(博尔赫斯,1998)。这些导致焦点小组的形成包括大约45合格的受访者收集他们的意见。焦点小组的成员进行测试后提供的设备使用不同的颜色选项和宝贵意见,杰克逊很清楚手机是否应该收取额外费用任何的首选颜色。他们还必须可视化公众的意见如果他们推出这个模型在不同的颜色有不同的价位。

加拿大论文代写：手机

 

The case is of a company named Jackson Mobiles which was trying to launch a new colour version of the devices which the company usually sells. The device was a handheld computing device. The requirement from the research was to know about the willingness of the customers whether they would pay extra money for any preferred colour of their own choice. Also, it wanted to check whether the customer wanted the transparent back covers which will show their devices’ back cover partially (Borges, 1998). These resulted in the formation of focus groups which included around 45 qualified respondents who were gathered to get their opinions. After the members of the focus group tested the devices with different colour options and provided their valuable opinions on the matter, it was clear to the Jackson Mobiles as to whether they should charge a premium for any preferred colour or not. They also got to visualize the opinion which the general public would have if they launch this model in different colours at different price-point.