In a world of piracy that steals 6% of legitimate business; similar devices could be manufactured like genuine products that go unnoticed because the illegal activities are largely underground. Who knows what happens in the nooks and crannies around the globe especially in the third world? With Tim Cook, CEO, and Jony Ive, designer, Apple is defined by the corporate culture that has consistently performed for decades and set a benchmark in digital services, cleverly combining software and hardware that has made the difference like having the cake and eating it too. Combining software and hardware is no big deal with vast diversification today; companies operate across the world in cheaper economies or outsource work over the sea to minimize expenses. Substitute products exist on a gargantuan scale like the Chinese manufactured phones as numerous as the Chinese themselves.