加拿大论文代写-KeeWah组织面临的战略问题。KeeWah是镇上最著名的面包店之一，销售额与日俱增。然而，它也面临着许多进入市场和增加市场份额的战略问题(Brooks, Heffner & Henderson, 2014)。KeeWah面临很多战略问题，因为在增加业务的同时，它必须知道自己的使命和愿景是什么，以及如何实现这些目标(wah&liang, 2014)。然而，它缺乏能够更好地经营业务的现代技术。KeeWah的创业道路上有很多战略考量。为了扩大在新加坡的业务，嘉华可能面临的其他战略问题是制定相同的产品菜单。与此同时，遵循无效的定价策略会给他们在国际市场上造成问题。
KeeWah is one of the famous bakeries in the town with a gradual increase of sales day by day. However, it has also faced a lot of strategic problems to get into the market and to increase their market share (Brooks, Heffner & Henderson, 2014). KeeWah has faced a lot of strategic concerns because whilst increasing its business, it must know what is its mission and vision and how it can accomplish them (Wah& Liang, 2014). However, it lacks modern technology from which it can run its business better. There were many strategic concerns which came into the path of KeeWah to start its business (Stryker, 2012).
For expanding businesses into Singapore, the other strategic issues that the KeeWah may face are making the menu for products as same. Along with that, following an ineffective pricing strategy can create a problem for them in the international market(Berman, Bowman, West & Van Wart, 2012).. This is because when any organisation expands their organisation into another country, then they may face competition from other existing firm that is currently operating in the country. Singapore is one of the developed countries that have a range of organisation situated in the country. Therefore, in this scenario, following premium pricing strategy in different another country can make them unsuccessful in achieving competitive advantage. Moreover, their strategy to make their product quality intact in their entire store can create a problem for them because in a different country people love to accept food regarding their culture, in this scenario not following their strategy can make them vulnerable to other competitors and restrict their growth in the foreign country (Blankson & Crawford, 2012).
Presently, every customer wanted to get faster responses from the organisation from which they are buying products or services. However, due to lack of focus in the technology, they are facing difficulties in responding to the query of customers that can highly de-motivate the customers.
The threat for the company is the changing customer preferences and demands that can make substitutes to enter the market. Making these threats as an asset is that the management of the business should conduct the feedback procedures in order to get the opinions of the customers in this regard (Olafsdottir, Haflioason, Guolaugsson & Bogason, 2013). Moreover, the cultural difference in Singapore is also a problem for KeeWah. Therefore, in this manner, the KeeWah has to understand the taste of the Asian and European. In Singapore, different tourists came from different countries with a varied range of needs so that to satisfy the need of customers, it is important for the KeeWah to develop an effective interior and exterior (Yong, 2011). Moreover, they should offer unique products to the customers and they should respect the cultural differences in the country so that they can be effective to attract the attention of their target customers (Bryson, 2011).
However, Singapore is one of the countries where the cost of living is really high so that KeeWah can adapt premium pricing strategy for gaining huge profitability (Clampitt, 2012). After the creation of product according to customer’s need, KeeWah must develop a good promotional mix along with effective medium so that it can help them to create a good brand image.