外部因素,如市场不可控和不可预见的威胁和机会。这些因素创建一个紧急情况做出任何业务介绍产品在新市场的决定。公司可以减少不可控和不可预见因素的影响来提高生存能力为未来考虑。公司可以发展的初步营销计划包括营销目标,目标市场和营销计划的几种有效地帮助开发创意产品在新市场(Lamb, Hair, &McDaniel,2011)。
Along with this, if, any organization introduces its products in the new market, then they analyse and improve its business strengths and try to develop its competitive advantages, but the market is not stable. The market has different types of electronic gadgets companies which produce different types of innovative products to reduce the competitions and increase the revenue. It has not enough and complete strengths and market opportunities which maybe helpful to achieve all target objectives. On the other hand, any company has some basic weaknesses which create different types of critical challenges in the business activities and attract the high customer level of its products so it is not a viable (Pahl& Richter, 2009).
The external factors such as market threats and opportunities those are uncontrollable and unforeseeable. These factors create a critical situation to make any business decision to introduce the product in the new market. The companies can minimize the impacts of uncontrollable and unforeseeable factors to improve viability for future consideration. The companies can develop the preliminary marketing plan in which it includes marketing objectives, target markets and several kinds of the marketing programs that are effectively helpful to develop the creative products in the new market(Lamb, Hair, &McDaniel, 2011).