In accordance to suggestions made by Kirzner, it can be evident that he has collaborated discovery of something to various factors of contribution. Furthermore, it was suggested that identification of most discoveries takes place through new ideas and innovations that lead towards generation of more wealth. From this perspective, this innovation report has been developed in order to offer an innovative tool to be developed by iCetana in order to help in adding value proposition to the software technology sector (Abetti 2009). The scope of this report will lie in analyzing Porter’s five forces model, analysis of value chain, analysis of stakeholder, intellectual property protection, and collaboration potential along with recommendations for the selected innovative tool. The technology is magic mirror technology which will help in allowing the user to develop every normal surface into a smart surface. The technology is present already in the dressing rooms over virtual environment (Bozeman 2000). After 10 years from now, this technology will help the users to convert all of their surfaces into smart objects that can augment virtual reality. The glass or mirror device of technological innovation developed in collaboration with iCetana will help in making a different to various sectors such as transport facilities for public etc.