The advancement in the technological field has helped a lot of companies to get connected to its customers as well as with the suppliers in a very easy way. The ways are very diverse and a lot of options are present with every people for getting connected (Mangold, 2009). The advent of internet and with it the introduction of the various social media websites and applications have helpedpeople to remain connected with each other every second. To remain connected, just a person needs an internet connection which is widely available as of now. The internet has brought people from different hemispheres very close to each other.