The roots of counter- culture can be found in ideas related to identity and the way in which it is formed with respect to the other. This contributes in creating an automatic link between counterculture and mainstream. Mainstream is known as anonymous and un- articulated. A commodity is referred to as a product having the ability of initiating trade. It has been stated by a number of researchers that there is a strong relationship between counterculture and commodity and this relationship has been raising a number of questions. This contributes in providing guidance with respect to this particular relationship. However, it has been stated that counterculture has ended up becoming into commodity as it is one of the elements used when products are designed.
Counterculture is now being treated as a source for creating distinction and uniqueness in the commodities being provided for the purpose of sale and purchase. These attributes are the ones that can be provided by being a part of a specific counterculture. As significant example, it can be argued that when commodities are being consumed by the individuals that contributes in providing or facilitating their belonging to the counterculture.
It is a significant point that they believe that dreams or desires will be fulfilled by the purchases of these commodities. This is how counterculture ends up becoming commodity. In addition to this, counterculture is now being reflected by the work of artists, lawyers, athletes, adults, musicians, and designers[ Dugald, B. How International Times sparked a publishing revolution, The Guardian, 2009.]. These pieces of work are sold or purchased in order to fulfil the desires of customer. Lady daze is one such organizations that provides products and commodities all across the globe who consider themselves as delivering counterculture in the form of commodities.