加拿大论文不会写：提高客户满意度

加拿大论文不会写：提高客户满意度

客户满意度是业务流程中最重要的元素之一，它能够将所有活动与满足客户的最终结果联系起来。这种定位更多的是从客户的角度出发，所有的战略、行动计划和投资都与以客户满意度为首要目标的更广泛的目标相一致，从而增强了产生更多销售和获得更多利润的能力。关于客户满意度的战略目标已经有了很好的文献，它强调了几种理论，这些理论在不同的情况和角度下对Woolworths有着丰富的应用。Yu et al.(2015)在研究中发现，产品交付服务以及支持交付过程的相关软硬件基础设施对客户满意度具有至关重要的作用。

加拿大论文不会写：提高客户满意度
这说明Woolworths承认系统和执行不力是导致销售和利润下降的关键问题是正确的。然而，也有其他人认为，由客户派生的效用的最终结果与价值和满意度的推导是一致和匹配的(Carlson, O ‘Cass and Ahrholdt, 2015)。Cullen et al.(2013)补充说，在困难的环境中实施变革原则和实践是使企业更接近客户满意度、为建立忠诚客户奠定基础的重要步骤。Nanda、Kuruvilla和Murty(2013)认为顾客满意度和顾客忠诚度与服务创新的实施直接相关，要求Woolworths需要采取不同的方式，用能够吸引顾客满意度的创新服务给顾客带来惊喜。

加拿大论文不会写：提高客户满意度

Customer satisfaction is one of the most important element in the business process, where it is able to link all its activities with the end result of satisfying the customer. The orientation is more on the customer perspective and all the strategy, action plan, and investments are aligned with a broader objective of customer satisfaction as the prime outcome, which enhances the ability to produce more sales and register more profits. There has been excellent literature about the strategic goal of customer satisfaction and it underlines several theories which are of abundant use for Woolworths in different situations and perspectives. Yu et al. (2015) in their research have found out that the product delivery service and the associated hard and soft infrastructure supporting the process of delivery are of critical importance and contributor in the customer satisfaction quotient.

加拿大论文不会写：提高客户满意度
This indicates that Woolworths is correct in admitting that the poor system and execution are key issues which has resulted into declined sales and profits. However, there are others who also hold that the end result of the utility which is derived by the customer is aligned and matched with the derivation of value and satisfaction (Carlson, O’Cass and Ahrholdt, 2015). Cullen et al. (2013) adds that the implementation of change principles and practices in a difficult environment is an essential step taking the firm closer to customer satisfaction and laying a foundation for building loyal customers. Nanda, Kuruvilla and Murty (2013) informs that customer satisfaction and customer loyalty are directly linked with the implementation of service innovation, demanding that Woolworths need adopt a different and surprise their customers with new innovative services which is able to attract customer satisfaction.