Business is not confined to a territory or a region. In current times, the production might be happening in one area but the consumption takes place throughout the world. The use of business letters is important in international sales because it is a formal way of conducting business. Different regions have different cultures and mindset and hence the use of business letters is a standard way of corresponding irrespective of the culture, tradition, language etc.
Business communication in international ales has become very easy with the use of technology. Business correspondence is done through emails as well. Emails are fast as compared to the letters. With the help of technology, it becomes very easy for the clients and the business owner to communicate with minimum cost and both can expect a quick reply as well. Though letters are also a very widely used way of communication, sometimes the time taken to receive a letter is long. Sometimes the letters even get lost in transit.
The major importance of corresponding through business letters are:
Help in maintaining proper relationship with the client and vice versa: Since businesses are scattered all around the world, proper relationships need to be maintained through proper means of communication. It becomes easy for the customers to send inquiries to the business provider and it becomes easy for the business provider to respond to the client.
Creating and maintaining goodwill: Business letters are often a mode of enhancing the goodwill in international business. Businesses also send letters to their potential clients to keep them informed about any changes or about the new products etc.
Business letters as evidence: Business correspondence is an integral part of international business. Sometimes it becomes very difficult to remember important things about each and every client. Therefore the letters are treated as the record of all the transactions or commitments which happened between the client and the company. In case of dispute, the letters play a very important role to solve the same.