加拿大教育学论文代写-公司建立积极企业形象的方法。在当今全球化的世界里，来自全球公司的竞争十分激烈。保持诚信和可靠的形象是一个公司在现代蓬勃发展不可或缺的(巴兹尔和韦伯，2006)。对品牌的内在信任使得人们在市场上众多的品牌中做出购买选择。现代的公司正在寻找建立积极的企业形象和利基消费者基础的方法。企业社会责任的努力使企业的正面形象成为可能。有积极的品牌形象建设(McNabb、王& Pētersons, 2010)。现代企业的生存之道，只在于保持诚信的可信形象，并建立强有力的道德规范，与消费者建立积极的和谐关系。
In the current globalized world, there are intense competitions from the global companies. Maintaining a persona of integrity and reliability is integral for a company to thrive in the modern times (Basil & Weber, 2006). The innate trust in the brand leads the people to make choices to buy the brand of the numerous brands that are available in the markets. The companies in the modern times are looking for ways to build a corporate identity that is positive and a niche consumer base. The positive corporation’s image made possible by the CSR efforts of the company. There is the building of a brand image that is positive (McNabb, King, & Pētersons, 2010). The companies in the modern times sustain only by maintaining a credible image of integrity and having a strong ethical practice in place to build positive consumer rapport with the people.
In the case of a scandal or issues about the quality of the brand, there can be a complete haul of the operational procedures of the company. The company then needs to assuage the needs of the consumers and develop stronger CSR efforts. There are literature suggestions that the companies in the modern times can emerge even after a tainted scandal by having a better ethical practice in place. Even though it is an arduous task, the companies have been able to rise above the scandal and sustain in the markets by having a better CSR strategy.
The purpose of this analysis is to understand the nuances of these processes and develop a holistic view as to the important variables that are needed for the sustenance of the company. The ways in which some companies have been able to develop their brand image have been probed in the following sections.
A study was undertaken to examine the role of the business performance and the sustenance of the companies in the current times. An index was developed based on the Global Reporting Initiative guidelines to analyze the impact of the companies based on the cultural and political systems existing in the nations. A sample of 1598 companies was used from 2004 to 2010 (Garcia-Sanchez, Cuadrado-Ballesteros, & Frias-Aceituno, 2016). It was determined that the perspective of the companies improved significantly in the areas of public opinion when the right methodological approach towards CSR were adopted by the companies. It was determined that the companies that were able to gain public trust and bring in more investors (Garcia-Sanchez, Cuadrado-Ballesteros, & Frias-Aceituno, 2016). All the related stakeholders were benefitted by the actions of the company.
In the case of scandals or crisis by a company, there is a considerable loss of reputation by the company. The companies in those cases need to address their reputation. The companies cannot go back to the older mode of operations (Turker, 2009). It becomes evident that the scandal is owing to the operational procedures of the company. They should earnestly try to have a CSR strategy that would enable them to gain the lost patronage and show the consumer or the relevant stakeholders that they are ready to make the imperative changes to meet the demands of the situation. This is not an easy task (Kuasirikun, 2009).