加拿大代写-医疗服务质量提高对顾客满意度的影响

加拿大代写-医疗服务质量提高对顾客满意度的影响。本文的目的是评估服务质量对顾客满意度的影响，评估患者满意度对消费者忠诚度的影响，最后研究服务质量对患者忠诚度的影响。研究工作是在对服务质量各维度进行多元回归分析的基础上进行的，选取与服务质量、顾客满意度对忠诚度相关的变量进行结构方程模型分析。研究结果显示，医疗服务的质素及其各方面会直接或间接地影响病人在需要医疗服务时是否会回院就医。本研究结果的管理意涵建议医院应期待服务品质的改善，进而提升病患的满意度。通过提供一条通往医院的替代道路、建造一个停车场和控制医院周围的感兴趣区域，可以改善通往医院的可达性。接下来论文范文加拿大代写-医疗服务质量提高对顾客满意度的影响分享给留学生阅读。

The paper is concentrated over the fact that the hospitals need to increase the revenue by increasing the outpatient rate. In order to do so, the hospitals need to increase the customer satisfaction by improving the service quality. The research is reliant over the fact that the components of the service quality play an important role in improving the customer satisfaction. The paper states that the loyalty of the patients is developed through the experiences of the patients whether it is bad or good (Molina et al. 2007). Loyalty is considered to be the last and final stage of the consumer behaviour. If the customers remain loyal, they will not shift to the other products or services. In the context of the service providing companies, it is quite difficult to maintain and provide customer satisfaction. On the other hand, the service quality affects the satisfaction of the consumers and hence in order to provide customer satisfaction, the hospitals need to improve their service quality.

The aims of this paper are to evaluate the impact of service quality on customer satisfaction, evaluate the impact of satisfaction of the patients over consumer loyalty and finally to investigate the impact of service quality on patient loyalty. The research work is conducted on the basis of multiple regression analysis of the dimensions of service quality and a Structural Equation Model for the analysis of the selected variables associated with service quality and customer satisfaction towards loyalty. The paper defines customer satisfaction as a cognitive situation of the buyer on the gap between the sacrifices made and the value acquired. Customer loyalty is fidelity and it is observed that the customer’s loyalty develops on the basis of the previous experience. The findings of the paper portrays the fact that quality of service along with all of its dimensions can both directly and indirectly impact on whether the customers will return to the hospital when they are in need of medical services or not. The managerial implication of the findings suggests that the hospital should look forward to improve the service quality and thereby improve the patient’s satisfaction level. Accessibility to the hospital could be improved by providing an alternative road to the hospital, constructing a parking area and controlling the area of interest around the hospital.

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