The three key elements of this strategy at MTB are reputation, technology and costs. The solidification of reputation is the fundamental base of the business strategy for ensuring that this is addressed in the communication messages and the plan of marketing. In terms of strategy, if there are a number of ranks, surveys regarding the specific industry will persuade these rankings. The key examples are known to be inclusive of medical device manufacturers, top suppliers or small providers of specialty care having key dependence upon the specific business (Middleton et al., 2009). The customers are asked for providing testimonials and submitting votes or entries, along with the submission of own entries.
Further ahead, technology has ended up changing the field of medical tourism and health care in many ways. The customers are known for utilizing internet in making key decisions regarding the services of health care along with finding the health care providers and vendors. These finalize the expectation of online presence with the overall ability of interacting with each and every element of the business, while seeking doubts and every order goods, or set appointments for the provision of services (Pafford, 2009). By the incorporation of updated social media presence and website within the plan of marketing communications, there is an assurance about where the key customers are.
Customers show major concern with the costs of health just as the business shows concern to its cost. Having key dependence upon the category of health care business, the plan must maintain its focus on addressing the costs by creative strategies of pricing like pre-paid discounts, loyalty rewards, referral perks, and bundled service (Pocock & Phua, 2011). Regular sensible communications should be offered for the type of business. The company focuses on streamlining the process of sales by the bridged gap between the clients and the patients holding a requirement of international medical care. With the contact made for inquiries of serious patient, the company ensures the generation of revenue and reward for customers from the business. The key treatments for which the medical tourists visited Australia were inclusive of ophthalmologic care, cosmetic surgeries, cellular transplantation, cardiac surgery, dental procedures and even orthopaedic surgery (Turner, 2010). In the current era, sufficient justification in using the marketing mix is not enough as there is a requirement of adjustment every time changes take place in the demand of consumer, which is a crucial requirement.