An argument made by researchers Andersson & Jabowski (2013) was that some of SIAs past reporting style seems to have statistics just for the sake of presenting it. In more current times, as of the 2015 and the 2016 report, it can be said that the tracking of stats is very much improved. However, there could be more additions on future goals and predictive future trends of SIA when it comes to sustainability implementation. This could help the person reading the report understand how they could also be a part of SIA sustainability venture. This applies for any stakeholder associated with the company, from the consumer of SIA services to a current employee.
More accountability in emission component reporting
Emission component reporting of SIA in the past has come under issues because how it reported only emission components of CO2. Consider the arguments that were made in the case of Heeres et al. (2011) and Andersson & Jabowski (2013) work. The claim raised was that airlines such as Lufthansa and others regularly disclosed emission component with respect to CO2 in per kg, NOX in per g PLT, Co, UHC. Similarly, other airlines also reported GHG emissions in more detail. However, it is Singapore airlines alone that were seen to focus only on CO2 emissions in their early environmental reports. In the case of the more current reports, they have presented CO2 and NOX reporting. Now based on the comparison with other reporting accountability when it comes to emissions, it is recommended that SIA also show more accountability. They should be more transparent in measuring and reporting the emissions. SIA measures 39 percent according to an Asian industry report which released measures based on environmental impact. However, SIA is seen to disclose lesser information comparatively. Transparency in information sharing with the stakeholders is considered as the cornerstone of Governance and regulation. In the context of sustainability, this hence becomes a significant issue. For example, consider the emission component reporting that Lufthansa uses compared to SIA. Lufthansa makes use of absolute values in their sustainability tracking.