在公司决定进入该国之前，该公司根据基础设施发展，制度发展，国家GDP，政府对企业的影响，公司治理政策，消费者的进出口需求（Hoskisson ，2012）。基于这些因素，公司制定了基于全国市场的差异化战略。重点放在产品设计或价格基础上的市场。对于像印度这样的新兴市场，中国更加关注价格敏感度。对于发达国家来说，更重视产品设计和美学。他们与IBM，微软等公司合作，并在入职过程中收购了许多公司（Moorthy＆Madhanmohan，1998）。该公司研究该国的土着市场。然后，通过收购和/或购买国内公司股票的显着百分比，他们进入不同的国家。三星公司目前拥有世界80多个国家的股份。三星的一些显着投资是中国深圳华兴光电科技的15％股权。新丽晶公司7.4％，ASML控股3％股权，美国ASML研究机构54％。日本夏普电子3％股权，收购英国CSR PLC和收购Transship Inc Isreal（Lee，2013）。
Speed of Internationalization and Entry modes into different countries:
Before the company decides to venture into the country, the company makes an assessment of the country based on infrastructure development, institutional development, GDP of the country, Government influence on the business, corporate governance policy, export and import needs of the consumers (Hoskisson, 2012). Based on these factors, the company had developed differential strategies based on the market of the country. There was focus given to product design or price based on the market. For the emerging markets like India, China increased focus to price sensitivity. For the developed, more importance was given to product design and aesthetics. They partnered with a number of companies like IBM, Microsoft and also acquisitioned many companies during their entry process (Moorthy & Madhanmohan, 1998). The company studies the indigenous markets of the country. Then by acquisitions and or buying of notable percentages of stock of the domestic company they enter into the different countries. Samsung Company currently has holdings in over 80 countries of the world. Some of the notable investments of Samsung are 15 % stakes in Shenzhen Huaxing Optoelectric technology of China.7.4 % of New Regency Company, 3 % stake in ASML holdings and 54% of ASML research facilities in the US 3 % stake of Sharp electronics of Japan, acquisition of CSR PLC of UK and buying of Transship Inc Isreal (Lee, 2013).
Apart from these factors Samsung also set up more than one manufacturing unit in the indigenous country. They set up joint ventures, sales office and marketing of the products by the domestic marketing firms in order to establish itself in the new country (Gunaratne & Emerson, 1999). This South Korean firm basically follows the Japanese style of Internationalization.