Segments of the customers: A company serves a single or a number of customer segments (Narus 2006).
Propositions of value: This seeks on solving the problems faced by the customers and satisfying the needs of the customer with the propositions of value.
Channels: Propositions of value are delivered to the customers by channels of sales, distribution and communication (Narus 2007).
Relationship with the customers: Relationship must be established and maintained in a significant manner with each and every segment of the customers.
Streams of Revenue: This results from the propositions of value taking place in a successful manner presented in front of the customers (Norton 2004).
Main Resources: These are known to be those assets that are needed for offering and delivering the element of revenue streams.
Key activities include the performance of those actions that are crucial for the business.
Main partnerships: Some of the activities are known to be outsourced while the others are known to be acquired beyond the scope of the enterprise (Osterwalder 2004).
Structure of Cost: Each and every single feature of the model contributes in providing a structure of cost.
Business Model Canvas for Value Propositions
The above mentioned characteristics of the business model canvas are known to be the building blocks of the model. The building block of value propositions contributes in describing the combination of services and products that contribute in the creation of value for a particular segment of customer (Pigneur 2009).
The proposition of value is known to be the main reason due to which customers end up turning towards one organization over the other. This seems to be solving a number of customer problems or helps in the satisfaction of the needs of customers. Each proposition of value includes a particular combination of services and products that contributes in catering the needs of a particular segment of customers (Pinder 2009). In this particular sense, it can be stated that the canvas of business model can be used for proposition of value as an aggregate or combination of benefits that an organization will be offering to the customers.