Midas Retail Limited has various businesses. It has a product development strategy as the group offers new services in the existing market. The group offers design and constructions solutions, fit-out solutions, interior services, property developments and business property services (Midas, 2013).It has competition from existing as well as new entrants of the industry. It is a medium sized company based on the number of employees. Rock Fall Company Limited undertakesvarious projects across the world. They have market development strategies as they spread in various markets in 38 countries across the globe (Rockfall, 2013).Rock Fall Company Limited is considered as a small firm based on the number of employer as per Ive and Murray(2013). Durkan Limited is selected from peer group for comparison. Durkan Limited is one of the building contractors for local authorities and housing associations. They have market development strategies. They operate in extensive range of sectors in development, refurbishment, and renovation and new build construction (Durkan, 2013).The group is considered as medium sized based on the number of employees.