加拿大代写-改善儿童的整体健康状况的计划
加拿大代写-改善儿童的整体健康状况的计划。安索夫矩阵指出，当公司决定转移目标市场时，存在着固有的机会和威胁。然而，在这种情况下，同样的市场被认为只是在这个过程中可交付的服务发生了变化。因此，保持现有的市场人口结构，目标市场根据矩阵保持不变。重点是改善儿童的整体健康状况，建立会员计划是为了增加消费者利益相关者在这一过程中的参与度。该公司原来的战略是多样化的，以利用其在当前市场的存在。在多样化的过程中，所涉及的风险并不影响所提供的服务的质量。这是公司必须考虑的一个重要因素。当前提供给人们的可交付服务必须没有问题。
Market penetration:
It is expected that by increasing the market penetration by a unique strategy the people should become more invested in the brand. This would enable the company to gain competitive advantage when new competitors enter the market.
Product development:
In this, there is diversification of the service deliverable that is provided to the people. The risks in the process are not compromising on the existing quality and providing innovative features for all the people (Ethiraj, Gambardella and Helfat, 2016). For this, the employees should be trained to address towards the needs of all the people in the company.
Strategy recommendation
SIDS is a condition where the infant dies owing to the lack of awareness in the approaches undertaken by the parents. This can be prevented and the safety of the infant can be assured by following certain protocols. However, apart from SIDS, there are also a number of risks for the infants that the parents should be aware. There is a need for the child to grow in a safe environment. Sometimes, the pediatricians miss out on important information regarding safety (Rothaermel, 2015). This can be provided by SIDS and kids company. The company should focus on providing holistic care and information about the well-being of the child.
• The company should focus on diversification of the current services.
• There should be membership programs and information provided to the parents about the ways to protect and raise a child in safe environment.
• There should be development of community based teaching about providing of safe environment.
• Repositioning of the brand has been prescribed.
• There should be more awareness and brand related images that the company should develop.
• More focus on the intangibles should be done to increase the service quality perceptions. This is a low cost alternative that the company needs to focus to leverage the persona of the brand in the current competition.
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