本研究旨在研究公司各项管理职能（计划 – 组织 – 领导 – 控制）的影响，并评估其对公司业务运营的影响。这项研究引起了人们的关注，即职能经理如何利用这些关键的组织工具来充分利用员工，以及这些方法如何帮助提高公司的生产率和盈利能力。
The report sheds light on the importance of the four key functions of management and describes their relation with modern management. The study has underlined these key principles by analyzing the business functions of Virgin airlines and shows how modern day functional managers are now required to evaluate and analyze a complete and clear framework for prioritizing certain skills and procedures which comprise this crucial theory.
The research aims to study the impact of various functions of management (Planning-Organizing-Leading-Controlling) in a company and evaluates their impact on business operations of a company. The research draws attention towards how a functional manager can use these key organizational tools to get the best out of its employees and how these methods can help to increase the productivity and profitability of a company.
There are various stages of planning which can be adopted by Virgin airways and they are as follows:
1.1 Strategic planning
The strategic planning is comprised of assessing and analyzing all the potential strengths, weaknesses, opportunities and threats to a company and how that organization can compete effectively in its business environment. Strategic planning takes a long time to implement and is essential for finding, analyzing and formulation of a company’s objectives.
1.2 Tactical planning
Tactical planning is directly concerned with designing and developing a highly concrete way for executing a strategic plan. It is the middle-level management of a company who executes the tactical planning activities for a company.
1.3 Operational planning
The operational planning helps in the core existence of an organization. This method allows an organization to prioritize its goals and objectives and it can determine the achievement of such goals. This method helps to develop and design action plan which can further support the strategic and tactical plans of the company.