The purpose of this report is to discover the new approaches and practices, which can lead to high level of consumer satisfaction in medium sized enterprises such as Adnams. This company is known for manufacturing wines, beers and hand crafted spirits of its own brand which also deals through online modes. In this highly competitive world, Adnams has proved itself one of the most popular brands among the other brands of beer and wines. Presently, the company has expanded its services in many other elements such as soft drinks, food and leisure. The major aim of this report is to explore what is the existing level of customer satisfaction, and what are the strategies and policies, which are followed by Adnams for ensuring high level of consumer satisfaction and increased revenue. Another objective of this report is to discover the new approaches and practices, which can enhance the critical success factors of the company by making proper utilization of its available resources. Under this report, PEST analysis of the particular market has been undertaken with the aim of ensuring long term survival of company in the UK market. As per the analysis, it is highly recommended to the company that it should perceive sustainable competitive advantage for its long term growth and sustainability. In addition to this, the company should identify all those strategies that can help to gather financial resources for long term sustainability by catering the needs of its valuable customers on time.