哈利法克斯论文代写：诺基亚与微软合并的评价

哈利法克斯论文代写：诺基亚与微软合并的评价

垂直整合将有助于微软追随其底线。在这笔交易之前，微软将获得不到10美元的软件许可费，每一个窗口供电的电话，诺基亚销售。但在交易结束后，微软也有可能在硬件上获得利润。这将有助于微软作出40元以上的手机（Manjoo，2013）。这也有助于微软提高盈利能力，因为公司没有必要制造窗电话，因此公司可以在规模经济的方面获得收益。

通过微软的业务服务的诺基亚收购LED在Lumia手机在几个市场价格的下降。微软在印度的市场战略上降低了其价格。这是因为在印度，智能手机用户只占10%的移动电话用户，因为他们的价格，并且它可以增长，如果低端设备是可用的。成本削减战略帮助微软提高其市场份额。这也迫使他们的竞争对手黑莓对价格做出反应，并重新考虑他们的定价策略。因此，这一并购市场的制约新进入者利用机会有效地生长在当地以及全球竞争对手（辛格和芒郭赤亚，2013）。

哈利法克斯论文代写：诺基亚与微软合并的评价

Vertical integration will help Microsoft follow its bottom line. Before the deal, Microsoft would get less than $10 in software licensing fees for every Windows powered phone that Nokia sells. But after the deal, Microsoft also had possibility to get profits on hardware too. This will help Microsoft make more than $40 per phone (Manjoo, 2013). This also helped Microsoft to increase the profitability as there is no need for the company to manufacture the Windows Phones and thus the company can gain in the aspect of economies of scale.

The acquisition of Nokia’s business services by Microsoft led to a reduction in prices of Lumia handsets in several markets. Microsoft strategically reduced its prices in the markets like India. This is because in India, the smartphone users constitutes only 10% of the mobile phone users due to their price, and it can be grown furthermore if low-end devices are available. The cost-reduction strategy helped Microsoft to increase its market share. It also forced their competitors like Blackberry to react against the prices and rethink their pricing strategies.  Thus, this merging restricted the new entrants in the market by utilizing its opportunity efficiently to grow over their local as well as global rivals (Singh and Mankotia, 2013).