essay代写价格：澳大利亚人与咖啡

essay代写价格：澳大利亚人与咖啡

首先，星巴克在产品优化方面不够专注。他们只是复制了在美国和澳大利亚行之有效的营销策略。在美国，这种咖啡的产品特点是使用甜糖浆，大量的牛奶，增加了咖啡的淡味和苦味。只有很少的产品范围包括主要是热滑咖啡为基础，但不是一个良好的产品宽度的咖啡。然而，澳大利亚人的消费偏好一直是真正的浓咖啡。他们在这样的咖啡环境中长大，这使得星巴克很难销售他们的产品。将澳大利亚的咖啡文化描述为复杂和成熟是谨慎的。因此，随着星巴克在2000年进入澳大利亚，它已经有了一个城市的咖啡文化繁荣，已经到位。然而，建立在澳大利亚的文化是对小型精品店的光顾，人们愿意走自己喜欢的路去喝自己喜欢的咖啡，特别是在墨尔本，咖啡有一群狂热的追随者。对于澳大利亚人来说，咖啡可以像一种关系，就像它与产品的关系一样。
这表明，全球性和非人性化的全球性连锁店，如星巴克，将面临困难，复制熟悉，个性化，和亲密的郊区精品咖啡馆。此外，与亚洲人或美国人不同的是，许多澳大利亚人在喝了多年咖啡之后，他们的味觉发展得更加成熟，喜欢吃更浓更直的糖，而不需要用糖浆来掩盖味道。对咖啡的热爱很容易量化。澳大利亚市场的价值约为300万美元。其中180万美元用于咖啡零售市场。在国外消费的咖啡和在国内消费的咖啡的比例大约是1比2(澳大利亚亚洲专业咖啡协会，2006)。据估计，咖啡的人均消费量比30年前增加了2.3公斤。虽然就速溶咖啡而言，澳大利亚人是世界上消费最多的国家之一，但他们在户外喝咖啡的趋势却越来越明显。

essay代写价格：澳大利亚人与咖啡

First, the Starbucks was inattentive when it came to the product optimization. They just copied the marketing strategies that worked in United States in Australia. The product features of the coffee that work in Unites States has been with the use of syrups of sweet flavour, huge quantities of milk, which augmented a weak and bitter coffee. There is very little product range included mostly hot smoothes that are coffee based, but not a good product breadth of coffee. However, the consumer preference of the Australians has been the real espresso. They are raised on such coffee types which made it harder for the Starbucks to sell their products. It is prudent to describe the coffee culture in Australia as sophisticated and mature. Therefore, with the entry of Starbucks in Australia in the year 2000, it already got an urban coffee culture thriving that was already in place. However, the culture that was established in Australia was the patronization with respect to the small coffee shops in boutique style with the will of the people to travel out of their way for their favoured cup of coffee, particularly in Melbourne where coffee enjoys a cult following. To the Australians, coffee can be related to the extent of being like a relationship as its relationship with the product.
This suggests that global and an impersonal global chain such as Starbucks would face trouble to replicate the familiarity, personalization, and intimacy with a suburban boutique café. Moreover, with years of drinking coffee, a large number of Australians, unlike Asians or Americans had then development of a palate that was sophisticated with enjoyment of sugar stronger and straighter, without having the need of disguising the flavouring the taste with syrup shots.There is easy quantification with regards to the love for coffee. The worth of Australian market is about $3 million. Out of this, $1.8 million is in relation to the retail market of coffee. The ratio between the coffee that has the consumption out of home to the coffee that has the consumption at home is about one is to two (Austral Asian Specialty Coffee Association, 2006). The coffee’s consumption per capita has been estimated at 2.3 kg more than what the consumption was thirty years ago. Although in terms of instant coffee, Australians are one of the highest consumers in the world, there is increasing trend that they are having their coffee outside home.