essay代写-国际广告活动中的品牌文化

essay代写-国际广告活动中的品牌文化中，人们对任何国家都怀有怨恨和负面情绪，这些情绪通过影响购买过程而妨碍他们的决策能力。相反，在一些地区，进口商品被视为地位的象征，在当地市场上比当地品牌更受欢迎。因此，总而言之，任何组织在设计广告活动时，都必须研究影响市场动态的当地文化方面，例如当地目标群体如何看待原产国的形象。这一基本的理解将帮助他们最终确定在他们的国际广告活动中需要展示或不需要展示的内容，这样就不会在产品发布期间面临来自当地团体的任何负面影响。所有这些变量都在产品的成功中扮演着至关重要的角色。论文范文essay代写-国际广告活动中的品牌文化分享给留学生阅读。

Therefore, the question remains the same as whether companies should mention their place of origin or not in international advertising campaigns. As mentioned earlier, a variety of responses and these responses vary depending upon the cultural aspects of the target audience. As highlighted that sometimes people hold grudges and negative sentiments against any nation that hamper their decision-making ability by affecting the purchase process. In contrast, in some regions imported items are viewed as a status symbol and are highly preferred in the local markets over local brands.
Hence, to conclude, it is crucial for any organization while devising an advertising campaign, to study the local cultural aspects shaping the market dynamics, as how local target groups perceive the image of the country of origin. This basic understanding will help them to finalize the contents that need to display or not in their international advertising campaigns, so as not to face any negativity during the product launch from the local groups. All these aforementioned variables play a crucial role in the product’s success.

Nevertheless, the question arises as how far the company must adopt its procedures, products and practices to local tastes and preferences to be successful. Once again, it is very difficult to arrive at a single set of answers and reach a consensus, as we will get varied response form different researches and studies. To ease up the analytical procedure, let us assume that the company, while entering internationally can have two primary objectives or goals in their strategic model, that are, either to maintain the generic version of the product itself, or to customize the product as per local tastes, needs, demands and preferences. Let us critically evaluate both these objectives in detail to acquire a basic understanding of the subject statement under observation.

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