多伦多大学代写：品牌价值

多伦多大学代写：品牌价值

品牌对消费者行为的影响有多大?一个人在多大程度上认同一个品牌或认同它的质量，甚至接受从该品牌做出选择并一直使用它?这些问题在当前的媒体环境中更为普遍。原因是，品牌不仅是产品的定义，而且是消费者头脑中产生的心理联系。消费者会将品牌视为他们将要购买的产品或过程。当消费者在脑海中创建了一个关于品牌的心理地图时，那么理所当然地假设消费者会在需要购买产品时使用心理地图进行推理。他们会问心理地图上的问题:这个品牌是否是一个高质量的品牌，它是否能满足他们的理由，在某些情况下，另一个品牌比这个品牌好得多。研究集中在所有这些问题上，特别是比较两个品牌，以确定哪一个适合他们的原因。

多伦多大学代写：品牌价值

在这种对比分析中，品牌是否有作用?当涉及到两个品牌时，品牌理论是否能真正帮助消费者做出决定?品牌有自己的价值。大多数品牌理论都被认为支持品牌有自己的价值这一观点。在学术界和2012年福布斯杂志的背景下进行的研究表明，品牌促使消费者做出决定。这一点在苹果等大品牌身上表现得更为明显。研究发现，企业应该研究大品牌，以确定品牌战略的运作方式，然后发展自己的品牌战略。大品牌似乎专门为了影响消费者和他们对品牌的看法而制定品牌策略。它们比其他任何东西更能吸引消费者头脑中的认知过程。

多伦多大学代写：品牌价值

How much does branding affect consumer behavior? How much does an individual identify with a brand or agrees upon its quality and more to the point of even accepting to make a selection from the brand and use it at all times? These are some questions that are more popularly dealt with in current media situations. The reasons for this is because brand is as it not only define the product, but also it is more of a mental connection created in the minds of the consumer. The consumer would cognize the brand as the product or the process that they are about to buy. When the consumer has a mental map created in their mind about a brand, then it is logical to assume that the consumer would use mental map to reason out when they need to buy a product. They would ask questions of the mental map as whether the brand is a quality one, whether it would fulfill their reason and in some cases where another brand is much better than this one. The research focuses on all these questions, especially the case of comparing two brands in order to identify which suits their cause.

多伦多大学代写：品牌价值
Does brand have a role in such a comparative analysis, and whether branding theory can actually help consumer make decision when it comes to two brands that are the core focus of this research. Brands have a value of their own. Most branding theory is seen to support this notion that brands have a value of their own. In research conducted from the academia and also in the context of the Forbes magazine in 2012, it was reported that brand drives consumers to make decision. This was more evident in the case of big brands such as Apple. It was seen to create branding strategies for businesses and the recommendation made in research was that businesses should study big brands in order to identify how brand strategies work and then develop their own. Big brands seem to develop branding strategies specifically for the purpose of influencing a consumer and their mind state about the brand. They appeal more to the cognizant process in the consumer mind more than any other.