代写dissertation

代写论文:营销的重点

代写论文:营销的重点

根据理论营销漏斗,品牌意识是第一阶段,即潜在客户必须了解品牌及其产品。产品的放置是在这个阶段完成的,保持潜在客户作为目标。X-technologies公司已经在相当大的市场预算下完成了这项工作。虽然公司的错误在于他们只关注提高品牌知名度。只有意识到,而没有帮助客户达到考虑阶段的优势,最终购买将最终导致短的寿命。与X-technologies的营销经理的想法相反,这种意识很快又会下降到早期水平。公司需要适当的持续营销和广告机制,以确保持续的意识。除此之外,重点必须是增加公司的销售额。

代写论文:营销的重点
X-technologies的营销重点必须是通过与客户建立价值关系,并继续努力建立品牌知名度,以实现长期成功和业务可持续性(Alhawari, 2015),从而实现增加销售、留住客户的目标。营销经理必须明白,将提高品牌认知度作为主要营销指标目标的唯一重点和投资并不是一种建议稳定的技术。考虑比单纯的品牌意识更能影响顾客的购买决定。此外,仅仅创造知名度并不能转化为销量,它也不是预测未来销量的有效指标。通常情况下,当市场营销人员为了提高他们的品牌认知度而过度创新时,他们最终会忽视他们的品牌特征。这使得消费者的意识具有很强的欺骗性。因此,X-technologies必须采取促进其销售的策略,并确保与客户建立字符串关系(Lenskold, 2016)。

代写论文:营销的重点

As per the theoretical marketing funnel , the brand awareness is the first phase, i.e. the potential customer must be aware of the brand and its products. The placement of the product is done in this phase keeping the potential customers as target. X-technologies has already done this job with considerable of their marketing budget. Though the mistake done by the company is that they have only focused on increasing brand awareness. Only awareness without the advantage of assisting customers to reach the stage of consideration and finally the purchase would eventually result to a short life-span. Soon the level of awareness would descent again to the earlier levels, contrary to the believes of the marketing manager at X-technologies. The company needs appropriate ongoing marketing and advertising mechanism for ensuring that the awareness is sustained. Apart from this, the focus must be to increase the sales for the company.
代写论文:营销的重点

The focus of the marketing for the X-technologies must be to secure the objectives of increasing sales, retention of customers by creating value relationships with them and continuing the efforts to build brand awareness with an object of long term success and sustainability of the business (Alhawari, 2015). The marketing manager must understand that the sole focus and investment in increasing the brand awareness as a primary marketing metric goal is not a suggestable technique. Consideration is a higher metric than the mere brand awareness to impact the customer’s purchase decisions. Moreover, solely creating awareness does not convert into sales volumes and it’s also not an effective indicator to predict future sales. Often when the marketers tend to be over creative to create higher awareness for their brand, they end up ignoring their brand characteristics. This makes awareness highly deceptive for the customers. Therefore, X-technologies must adopt the strategies that give boost to its sales and ensure that a string relationship is established with the customers (Lenskold, 2016).