为了进行这种计算，Jonathan Wichmann专注于创造价值的某些概念。最初的问题是利用社交媒体平台来回答关注现在和过去创造价值的价值。然而，这个练习似乎是荒谬的（Evans，2013）。首先，没有机会以确定的方式量化这种附加价值，因为起源直接发生，间接发生，长期发生也发生短期发生。尽管Jonathan Wichmann已经成功地确定了Facebook页面的公司投资回报率接近1500％，但创造价值已经不再被认为是单一的（Cambie，2011）。尽管可以完成单一结果的测量，但如果一个人表现出愿意记录企业的总体价值，那么仅仅看一些定量的数字可能毫无意义。
Execution of Plan
In the initial stage, a decision had been made that came out of the notion that the platform of social media was basically to push updates of news and promotional updates for the base of customers. However, the decision was made for the recruitment of biggest following and focusing on the production of largest impact. In order to do so, emphasis had been laid upon engagement and communication across the social platforms of the organization (Rudbeck, 2013). This step was taken with an attempt of avoiding the top to down tendency that was common amongst a number of other organization that often had major reliability over the external agencies, and there had been an involvement of a careful process used in order to plan and approve the content. It had been realized that a flexible and spontaneous approach would allow the organization for engaging in a more authentic manner with the audience.
How do you think Jonathan Wichmann calculated the 1,500 percent ROI on Facebook?
In order to make this calculation, Jonathan Wichmann focused on certain concepts related to creation of value. The initial question is the ability of answering in concern with the value in the hands of present and past creation of value using the platform of social media. However, this exercise seemed to be absurd (Evans, 2013). Firstly, there are no chances of quantifying the additional value of this type in a conclusive manner, since the origination takes place directly as well as indirectly, long term as well as short term. Even though Jonathan Wichmann had been successful in determining that the ROI of company from the page of Facebook was almost 1500 per cent, creation of value can no longer be considered singular (Cambie, 2011). Even though measurement of singular outcomes can be done, if one shows willingness in documenting the total value of business, simply having a look at certain quantitative figures may be pointless.