代写作文：LV品牌分析

代写作文：LV品牌分析

本文选择的公司是路易威登(LV)。LV是全球最成功的奢侈时尚品牌之一。然而，品牌在道德方面面临着一定的问题，这对品牌形象产生了负面的影响。有使用皮革和其他动物的皮肤为制作袋子的目的。LV的箱包和手袋都是由工人辛苦的手工缝制的元素组成，然后通过商品的加工过程进行组合，以提高生产效率。此外，LV在全球新兴市场平台上快速建立的经典logo，最终也跑完了全程。本报告主要针对LV品牌进行分析，借鉴不同的品牌管理理论框架和模式。

代写作文：LV品牌分析
在此基础上，对品牌提出了战略建议。凯文•莱恩•凯勒(Kevin Lane Keller)推出的以客户为基础的品牌资产(CBBE)模式，侧重于打造一个极其强大的品牌，同时塑造客户对产品的思维过程和感受。必须在整个品牌中建立正确的体验，使顾客对同一品牌有特定的积极的看法、意见、信念、感觉和想法。当品牌权益较强时，客户会进行更多的购买，而推荐会提供给其他人。本报告的重点是以下模型中突出显示的图像元素。

代写作文：LV品牌分析

The company selected for the purpose of this report is Louis Vuitton (LV). LV is among the most successful brands of luxury fashion all across the globe. However, the brand faces certain issues in terms of ethics that affect the brand image negatively. There is use of leather and skin of other animals for the purpose of crafting the bags. The luggage pieces and handbags of LV consist of elements that are hand stitched with the painstaking by worker, and then are combined by process of merchandise for the increment of productivity. In addition, the classic logo of LV that was used for the quick establishment of itself in emerging market platforms across the globe have ended up running the course.The report focuses on analysing the brand of LV in reference with different theoretical frameworks and models of brand management.

代写作文：LV品牌分析
Based on this analysis, strategic recommendations have been provided for the brand.The Customer-Based Brand Equity (CBBE) Model, introduced by Kevin Lane Keller, focuses on building an extremely strong brand, while shaping the thought process and feeling of customers towards the product. There must be establishment of right experiences across the brand so that there are specific positive perceptions, opinions, beliefs, feelings and thoughts of customers regarding the same. When there is strong equity of brand, the customers will be making more purchases, while recommendation will be provided to other people. The focus of this report is on the element of imagery as highlighted in the model below.