代写英文论文：性别的划分
代写英文论文：性别的划分
从生物学上讲，人的性别是由生理特征决定的。但社会文化视角下的性别归属与传统方式不同(Evans， & Riley, 2014)。在当今的媒体中，女性以一种不同的方式呈现。女性不再以传统的方式出现。当今消费文化中的女性特征是积极、独立、娱乐和脱离常规的消费主义。“性”在媒体中是一种特殊的身份。如今，女性的身份与“性感”和“性感时尚”等词汇联系在一起。传统的性别认同将男子气概与男子气概联系起来，将女子气质与女子气质联系起来，从而将男子与女子区分开来。性别是文化衍生出来的术语，因此性别认同有其文化根源。因此，性别和身份在营销实践中占有重要地位。这些公司现在正在生产面向性别的产品(Evans， & Riley, 2014)。有很多公司都是早期为男性或女性生产产品的。
代写英文论文：性别的划分
但是现在市场上很多受欢迎的品牌都瞄准了异性，这样他们的销量就可以翻倍。但是这样的策略并不总是成功的。按照传统观念，每个性别都有固定的特征，即男性是男性，女性是女性。因此，一些社会学家认为，“非本质主义者认为并不是所有的男性特征和女性特征都与人的身体的生物学特征有关:个人也受到他们的历史和周围社会环境的影响”。,2012)。性别与性别认同作为消费者情绪与认知状态的调节因子已被探讨。根据性别认同的生物学观点，性别认同是在出生时就被验证的。性别角色可以看作是一种进化适应。性别角色的产生源于文化，在文化中，男性和女性被区分为男性化和女性化的特征。
代写英文论文：性别的划分
Biologically, sex of a human is defined by physical features. But gender in socio-cultural perspective ascribe differently than traditional way (Evans, & Riley, 2014). Femininity is presented in a different way in current media. Female is no more shown with traditional approach. The femininity in present day consumer culture is active, independent, entertaining and off course consumerist. ‘Sex’ in media is shown as a special identity. The identity of woman is now associated with phrases like ‘sexy’ and ‘porno-chic’. The traditional gender identity separates man from woman by associating masculinity with man and femininity with woman. Gender is the term that is derived from culture, thus gender identity have its roots in culture. Thus, gender and identity have made a significant place in marketing practice. The companies are now manufacturing products, which are gender oriented (Evans, & Riley, 2014). There are many companies which were earlier manufacturing products either for man or woman.
代写英文论文：性别的划分
But many popular brands in the market are now targeting the opposite sex, so that they can double their sales. But such strategies have not been always successful. According to the traditional belief each gender has fixed characteristics, which means male is masculine and female is feminine. Therefore, some of the sociologists have argued that “non-essentialists argue that not all masculinity and femininity traits are related to the biological features of people’s bodies: individuals are also shaped by their history and surrounding social environments” (Ye, Lilly and Robertson, T. M., 2012).Gender and gender identity have been explored as the moderators of consumer’s emotive and cognitive states. According to the biological perspective about gender identity gender identity is authenticated at the time of birth. The gender roles could be considered as the evolutionary adaptations. The gender roles are derived from the culture, where man and woman are differentiated with the characteristics of masculinity and femininity.
