加拿大代写report：动物园促销
加拿大代写report：动物园促销
为动物园确定的目标市场是企业对消费者市场（Mason，2000）。涉及很多目标细分市场。人们只是为了观看福利才能进入虎岛，或者想了解更多关于老虎或走路和宠物体验的信息。在这种情况下，建议使用以产品或服务为重点的营销策略。广告，销售促进和公共关系可能会以更加普遍的重点而不是特定的重点（Higginbottom等，2001）。对于Tiger Island的部分产品的促销将更适合作为促销手段。
加拿大代写report：动物园促销
对于梦幻世界虎岛产品的销售促销活动，必须考虑所有可以添加到其中的促销活动。它将包括实物促销活动，例如免费提供给顾客的两张照片。同样，老虎提供了丰富的信息。这些是独特的销售产品。并非所有参观动物园的人都有机会宠爱老虎，或与老虎并肩走动并拍摄照片。
促销活动可以通过增加鼓励销售老虎行走体验和照片（西澳大利亚州政府，2015年）的奖励来进一步改善。到目前为止，一些特许票可在日票上使用，但这些票的数量有限，并且可能是sed的日子。应该改进促销活动，使得提供的奖励比例更高，并且在不同场所提供奖励。
加拿大代写report：动物园促销
The target market that has been identified for the zoo is a business to consumer market (Mason, 2000). There are many target segments involved. People would enter Tiger Island just for the viewing benefits or for more information on tigers or for the walking and the petting experience. In this case, a product or a service focused marketing strategy is recommended. Advertising, sales promotions and public relations might work with a more general emphasis rather than a specific focus (Higginbottom, et al., 2001). Sales promotion with respect to some of the product offerings in Tiger Island will be better suited as a promotional tactic here.
加拿大代写report：动物园促销
Sales promotions for the product offerings of Tiger Island of Dreamworld will have to consider all applications of promotions with respect to what can be added to them. It will include physical object promotions such as that of the couple of photos which are being offered to the customer free of charge. Similarly, there is rich information provided on the tigers. These are unique selling products. Not all people visiting a zoo will get the chance to pet a tiger or to walk alongside a tiger and have their photos taken.
Sales promotions could be improved further by increasing incentives that encourage the sales of the tickets for the tiger walk experience and the photos (Government of Western Australia, 2015). As of present, some concessions are available on day tickets, but these are limited in numbers and to the days that it could be sed. Sales promotion activities should be improved such that the percentage of the incentives provided are higher and also the incentives are provided at different venues.
