代写dissertation

代寫論文:英國航空公司的戰略

代寫論文:英國航空公司的戰略
英國航空公司的戰略方針確保了業務在英國航空業保持競爭力的準備,並遵循了成為全球市場領先的國際優質航空公司的願景。為了實現這一願景,公司製定了提高經營績效和財務狀況的戰略,同時投資於未來的成功,為股東帶來利潤回報(Grant, 2016)。公司進一步認識到,通過衡量業績和管理人員在交付關鍵目標方面的責任,實現這些目標的必要性。英國航空公司最近調整了營銷策略,將營銷作為其核心戰略重點。該公司一直在努力與新興趨勢保持一致,商業團隊協調消費者和營銷夥伴的需求和期望(Rothaermel, 2015)。

代寫論文:英國航空公司的戰略

因此,可以說英國航空公司的戰略方法是以客戶為中心的,因為其競爭對手已經將傳統的低成本戰略轉變為以客戶為中心。該公司有如此專注的戰略,計劃改善客戶的經驗,並開發其先前的產品。波特提出的五種力量分析,可以被稱為分析框架,用來區分在整個行業中形成整個競爭極限的五種不同力量,並進一步研究它們(Grant, 2016)。這些力量包括競爭的激烈程度、新公司進入的威脅、產品或服務替代的威脅、供應商之間的討價還價能力和買方之間的討價還價能力。

代寫論文:英國航空公司的戰略

The strategic approach of British Airways ensures the readiness of business to stay competitive across the aviation industry of the United Kingdom, and follows the vision of being the leading international premium airline across the global market. To achieve this vision, the company strategizes on the improvement of operational performance and financial fitness, while investing in the future success and delivering profitable returns for the shareholders (Grant, 2016). The company further understands the need of achieving these goals by the measurement of performance and the accountability of managers in delivering the key targets. The recent restructuring of its marketing strategy has placed marketing as the core strategic focus of British Airways. The company has been putting up such effort for being in alignment with the trends emerging, with commercial teams aligning the needs and expectations of the consumers and the marketer partners (Rothaermel, 2015).

代寫論文:英國航空公司的戰略
Hence, it can be stated that the strategic approach of British Airways is centric to the customer, as its competitors have shifted the traditional strategy of low cost to the core focus on customer. The company, with such a focused strategy, plans on improving the experience of customer, with the development of its prior offerings. Five Forces Analysis, introduced by Porter, can be referred to as an analytical framework for distinguishing between five different forces shaping the entire limit of competition across the industry and further ahead studying them (Grant, 2016). These forces are intensity of competition, threat from the entry of new companies, threat from the substitution of products or services, power of bargaining among suppliers, and power of bargaining among the buyers.