在本篇代写论文网站-可口可乐公司出现道德问题的案例分析中，2006年，可口可乐公司出现了道德问题。54家美国装瓶商提起诉讼，反对可口可乐及其最大的装瓶商CCE- Coca-Cola enterprises。可口可乐的案例研究证明，由于跨国公司面临冲突，他们改变了企业社会责任的规则。可口可乐战略修订的一个共同方面是，他们打算在商业层面实现特定的道德目标。除了解决当前的问题外，两家公司的可持续发展报告还包括了各自的企业社会责任政策。接下来有关代写论文网站-可口可乐公司出现道德问题的案例分析如下：
In the year 2006, Coca-Cola had problems related to moral concerns. 54 of the US bottlers filed a court cases in opposition to Coke and the biggest bottler of the business, CCE- Coca-Cola enterprises. The issue was that Coca-Cola directly started distributing “Powerade” to Wal-Mart through CCE and other distributors who saw breach of territory contracts. Though Coca-Cola stated that it was for the best interest of the clients, it lost the case. After that, there was a 7% rise in market share by “Powerade” drink made by Coca-Cola. It was a damage of reputation but economies of scale. Virtue theory lays stress on the motivation of activities as per self-interest or the interest of other people. Besides, it assesses the nature of the person and a company altogether with respect to its corporate culture. Virtues are encouraging attributes, while vices- the contrary of virtues- are depressing attributes. Currently, the business has made ethical structure by its code of ethics, sustainable policies, vision statement and raised governance. This structure includes the theory of Kantian ethics and Rawls social justice.
The case studies of Coca-Cola give proof that due to the multinationals facing a conflict, they transformed their CSR rules. A common aspect of Coca-Cola’s strategy amendments is the setup of particular ethical aims that they intend to attain at business level. Apart from resolving the present issues, the sustainability reports of both the firms include their respective CSR policies.