Interactive media has been garnering attention in the recent times. They are used for the products and services on digital computer systems. These respond to the user’s actions. The users can choose the content such as text, images, animation or video games. Some people learn or understand about the issues from video while for other people, they prefer to read. In these cases, a tourist can learn in a medium that they are most comfortable with learning. Social media is one of the “mega trends” that have significantly changed the dynamics and impacted the tourism system. The social media is used for the promulgation of the tourism studies. These enable the people to learn about the different scopes of a place. From the feedback that is generated, the owners of the hospitality industries can learn about the viewer feedback. This is a positive technology that would enable in greater communication between all the stakeholders that are involved in the process.
A second example of the use of interactive media is where the user makes use of tablets for instance. The user can feed in what they need in a tablet. If they are in tourism site, they can send notification to the hotel on their allotted tablets to have their dinner ready at such and such a time. Or they can make use of their interactive media to check up on restaurants that cater to their specific tastes. Interactive media are necessary in the tourism industry to help promote tourism business. In the actual tourist attraction, the interactive media will be able to assist in ensuring that the tourist is occupied at all time. Interactive media can be of different forms.
These uses can be amplified in this system. The people can use the social media to learn about the different places and would enable the businesses to gauge people’s responses. There can be changes made to meet the requirements of the people. The companies can tailor the interactive media to meet the requirements of the people and use it to keep their visitors excited or satisfied in the process.