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代寫essay:文化對人們行為的影響

代寫essay:文化對人們行為的影響
文化對人的行為有很強的影響。在產品營銷的背景下,文化對顧客的營銷吸引力的作用是非常重要的。在這種背景下,許多文化理論都把重點放在了在進入國外市場時影響營銷人員決策的文化範疇上。Hofstede(1984)提出的文化分類是一種跨五個維度的文化分類方法,即個人主義/集體主義、不確定性規避、權力距離、男性化-女性化和長期取向。營銷研究表明,這些維度會影響個人對產品的看法,因此營銷人員會在決策時做出一些調整。

代寫essay:文化對人們行為的影響
例如,個人主義與集體主義的對立會影響創新、服務表現和廣告訴求等要素。對於集體主義文化來說,廣告必須更規範,風險更小。根據集體主義社會的社會行為,個人可能不歡迎一種新方法,而是傾向於歡迎一種現有的方法本身。類似地,考慮不確定性規避的維度。在不確定性規避的背景下,可以這樣說,在一個不確定性規避程度較高的國家,新產品或現有產品的新方面必須得到更積極的推動。

代寫essay:文化對人們行為的影響

Culture has a very strong influence on the human behavior. In the context of product marketing, the role of culture on the marketing appeal to the customers is hence significant. In this context, many cultural theories have focused on presenting culture categories which influence marketer’s decisions when they are entering foreign markets. The cultural taxonomy proposed by Hofstede’s (1984) is an approach where cultural categories are identified across five dimensions, which are that of individualism/collectivism, uncertainty avoidance, power distance masculinity–femininity and long-term orientation.Marketing studies indicate that these dimensions would affect how an individual perceives a product and as such the marketer will make some adjustments in their decision making.

代寫essay:文化對人們行為的影響

For instance, the aspect of individualism versus collectivism will influence the element of innovativeness, service performance and advertising appeals. For a collectivistic culture, an advertisement must be more normative and less risky. According to the social behavior of a collectivist society, the individuals might not welcome a new approach and instead would be prone to welcome an existing approach itself. Similarly consider the dimensions of uncertainty avoidance. In the context of uncertainty avoidance, it can be said individuals of a country where there is a high level of uncertainty avoidance, a newer product or a newer aspect of an existing product must be pushed more aggressively.