In case of Mc Donalds it is important that the firm focuses on ensuring that it aligns to global health standards and food safety laws thus being able to cater to the needs of the consumers. As the firm fails to provide healthy food to its customers, it is to be blamed (Kotler, P, 2011).
The analysis of consumer preferences based on qualitative measure and Likert scales would be extremely beneficial for this research. The analysis of the data should be focused on understanding the attitudes and preferences of the consumers. It is extremely important to understand the decision basis of a target consumer in order to help provide him or her with appropriate goods and services. This helps a marketer understand how to effectively position his products and this also helps him be able to effectively manage customer relationship in an effective manner. This can be extremely useful in case of globalized firms or international firms. In case of consumer behaviour, rationalization has an extremely important role to play. So it becomes essential that the marketing of the products is based on an analysis of the data collected from the Consumer Direct in the form of the data based on demographics. This information would be extremely beneficial to marketers (Kotler, P, 2011a).
Competition from worldwide business operations and frequent changes in the market conditions, like changes in the internal and external market environments are some of the threats to the company. One of the main objectives of the firm is to increase its profit. In order to maximize profit, it is essential for the company to enhance its revenue. When there is higher profit ratio for the firm, it will be able to stabilize its business operations even when there is an economic downfall. Also, employees will be paid more remuneration, which will result in satisfied employees and more employee retention (Zimmerman, A., & Blythe, J., 2013).