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加拿大代写essay:市场营销管理

加拿大代写essay:市场营销管理

问题1

对麦当劳来说,重要的是公司要重点确保其符合全球卫生标准和食品安全法律,从而能够迎合消费者的需求。由于该公司未能向顾客提供健康食品,因此应该受到指责(Kotler,P,2011)。

问题2

基于定性测度和李克特量表的消费者偏好分析对于这项研究是非常有益的。数据分析应该侧重于理解消费者的态度和偏好。理解目标消费者的决策基础,以帮助向其提供适当的商品和服务是非常重要的。这有助于营销人员了解如何有效地定位他的产品,这也有助于他有效地管理客户关系。对于全球化公司或国际公司而言,这可能非常有用。在消费者行为的情况下,合理化发挥着极其重要的作用。因此,产品的市场营销必须基于从消费者直接收集的数据分析,基于人口统计数据。这些信息对营销者来说是非常有益的(Kotler,P,2011a)。

加拿大代写essay:市场营销管理

问题3

来自全球商业运营的竞争和市场条件的频繁变化,如内部和外部市场环境的变化都是公司面临的一些威胁。该公司的主要目标之一是增加利润。为了实现利润最大化,公司提高收入至关重要。当企业利润率较高时,即使经济下滑也能稳定经营。此外,员工将获得更多报酬,这将导致员工满意度和员工保留率的提高(Zimmerman,A.,&Blythe,J.,2013)。

加拿大代写essay:市场营销管理

Question 1
In case of Mc Donalds it is important that the firm focuses on ensuring that it aligns to global health standards and food safety laws thus being able to cater to the needs of the consumers. As the firm fails to provide healthy food to its customers, it is to be blamed (Kotler, P, 2011).

Question 2

The analysis of consumer preferences based on qualitative measure and Likert scales would be extremely beneficial for this research. The analysis of the data should be focused on understanding the attitudes and preferences of the consumers. It is extremely important to understand the decision basis of a target consumer in order to help provide him or her with appropriate goods and services. This helps a marketer understand how to effectively position his products and this also helps him be able to effectively manage customer relationship in an effective manner. This can be extremely useful in case of globalized firms or international firms. In case of consumer behaviour, rationalization has an extremely important role to play. So it becomes essential that the marketing of the products is based on an analysis of the data collected from the Consumer Direct in the form of the data based on demographics. This information would be extremely beneficial to marketers (Kotler, P, 2011a).

加拿大代写essay:市场营销管理

Question 3

Competition from worldwide business operations and frequent changes in the market conditions, like changes in the internal and external market environments are some of the threats to the company. One of the main objectives of the firm is to increase its profit. In order to maximize profit, it is essential for the company to enhance its revenue. When there is higher profit ratio for the firm, it will be able to stabilize its business operations even when there is an economic downfall. Also, employees will be paid more remuneration, which will result in satisfied employees and more employee retention (Zimmerman, A., & Blythe, J., 2013).