assignment代写-Eataly的主要战略选择

assignment代写-Eataly的主要战略选择。Eataly早期的策略是蓝海策略。奥斯卡•法里内蒂(Oscar Farinetti)在一个没有竞争的市场空间中采用了这种方法，但竞争对手现在也在追赶这种意识形态。ERRC网格被用作蓝海战略的战略工具(Kim & Mauborgne, 2005a;史蒂文森和Hojati, 2007)。在这种格局下，可以说Eataly试图通过价格和销售来消除行业竞争(Kim & Mauborgne, 2005b)。它提高了行业标准。它专注于可持续的采购。它的重点是建立一个感性的和知识渊博的消费者与食物的联系。它试图减少食品行业的不健康饮食。在蓝色海洋战略下，Eataly通过打破价值-成本平衡来创造新的需求。现在是Eataly强调降低成本的时候了。因此，Eataly有必要在追求现有战略的同时，采取更新的战略，可以讨论assignment代写-Eataly的主要战略选择如下。

It has raised industry standards. It focused on sustainable sourcing. It focused on creating an emotional and knowledgeable consumer connection with food. It has sought to reduce unhealthy eating in the food industry. Newer demands are still created under the Blue Ocean Strategy by Eataly by breaking value-cost trade off. It is time for Eataly to emphasize its costs reduction. Therefore, it is necessary for Eataly to pursue its existing strategy and adopt newer strategies at the same time. A main strategic option that can be discussed for Eataly is as follows.

Refocus on cost of Sales but with no Trade-off in the “Slow Food’” Ideology
For instance, the case study shows that Eataly business model sells Gragna Pasta at the rate of 7.5 euros for 500g, which is thrice the rate of other past sold in the market. Now Eataly convinces clients of their local sourcing and the need to healthy, so consumers would not have heeded to the price. Price is an important factor especially in the context of the economic recession. It was stated that in Piedmont, the estimated average disposable income was 18,000 euros (Ali et al., 2013). Nevertheless, after the recession, the Eurostat is not able to register such disposable income for Eataly. Eataly in order to retain its customers and sustain in its initiative it will have to work on a better cost plan

Eataly has been valued at 618 million Euros as of 2016. In terms of global sales, it has shown a record profit of 380 million euros and core profits in the 2015 financial year was 30 million euros (Reuters, 2016). According to the BCG matrix quadrants, the company can be placed in the Stars category. Internationally, the food market is a high growth market especially now (Guta, 2017). The food conservation movement aims at the responsible use of food with emphasis on sustainability. This is a concept that is fast growing in popularity. Eataly operates in the right geographic regions and hence has a high growth market with a high market share. To ensure that it would not fall to a cash cow state where consumer retracts from buying the products because of its high prices, its is recommended that the company refocus on the cost of sales (Humphrey & Schmitz, 2000; Roth et al., 2008). By this way it can afford to be strategically consistent in following the “slow food” ideology.

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