妮科尔，查尔斯和悬崖认为，首先，他们发现，一个不知所措的人使用脸谱网保持与他们的老朋友保持联系。有了这个与他们的朋友的联系，人们集成到他们的社区，并愿意支持他们的社区。此外，根据他们的数据分析，他们发现，脸谱网通过查看他们不知道的人的配置文件，创造了人们之间的潜在联系。然而，这种潜在的联系实际上有助于人们形成牢固和可靠的关系，如果人们有机会与他们以前看过他们的配置文件的人见面的机会。更深的思考，人受益于潜在的纽带的形成，就像他们在自己的写作中说：“这些弱关系可能会提供更多的信息和机会，这是表示尺寸的桥接社会资本说话，和各种各样的人交往，更宽容的角度，这可能会鼓励”。最后，他们还发现，使用社交网站的人强烈的报道更高的自尊，和更大的满意度比那些不使用社交网站的人更高的大学生活。他们认为，通过使用社交网络，人们可以克服自卑人群所面临的障碍。随着他们所做的所有的研究，他们得出结论：在线沟通是重要的，在今天的世界，因为人们继续他们的生活，这是没有必要的，这些人将可用于会议面对面。当生命活动或改变时，在线交流变得很有必要，甚至当他们离开时，你也可以与朋友和家人联系。该技术不仅有利于个人，但公司和研究也从这种沟通方式中受益（Lampe Ellison Stein 724）。
Nicole, Charles and Cliff believes that, First, they find out that an overwhelmed number of people use Facebook to keep in touch with their old friends. With this connection with their friends, people fell integrated to their community and a willingness to support their community. Moreover, according to their analysis of data, they authors find out that Facebook created latent ties among people by viewing profiles of people they do not know. However, this latent tie actually helps people to form strong and reliable relationship if people ever have chance to meet with people they have viewed their profiles before. To think deeper, people benefit from the formation of latent tie, just like they stated in their writing: “ these weak ties may provide additional information and opportunities, which are expressed as dimensions of bridging social capital that speak to interaction with a wide range of people and the more tolerant perspective this might encourage”. Lastly, they also find out that people who use social network sites intensively reports higher self-esteem, and greater satisfaction of university life than those who do not use social network sites very much. They believe that by use social network, people can overcome barriers faced by low self-esteem people. With all the research they have done, they concluded that: online communication are important in the world of today because people move on with their lives and it is not necessary that these people will be available for meeting face to face. Online communication becomes necessary when life moves on or changes and one can contact with friends and family members even when they are away. This technology has not only benefited individuals but the companies and researches are also benefited from this communication style (Lampe Ellison Stein field 724).
Virtual universities are having issues with noticing the behaviors of the students because they cannot be observed physically. The importance of face to face communication is important because virtual communications are becoming a major concern. Critics argue the use of social network from the positive side; however, there are some concerns. People should be aware of the fact that they should be aware of when they are busy in making friends online.