澳洲阿德莱德大学论文代写:航空管理与服务

澳洲阿德莱德大学论文代写:航空管理与服务

服务与产品不同，因为它们是无形的，没有标准的形式，可以提供和衡量。大多数服务都是抽象的概念，而想法则具体化到消费者的需求中。因此，价值创造和保留对于营销服务来说是至关重要的。在给定的时间框架内，信任、结果导向的性能以及以消费者特有的方式交付的价值。由于产品可以根据它们的物理效力来判断，而服务不能，好的服务保证通过口碑广告为服务业务提供更多的机会。在医疗保健、IT、航空和美容保健等行业也有类似的例子。

澳洲阿德莱德大学论文代写:航空管理与服务

一个服务行业在澳大利亚克服营销服务的传统障碍,是维珍澳大利亚最近提出一个创新技术提供世界级的豪华即适应和熟悉的改造和B / E建立航空超级钻石的座位,这是针对乘客提供一个世界级的豪华飞行旅程。除了新的变化，现有的地方还有充足的存储空间，触摸屏座椅的控制，平板支架，充足的手臂空间，单色的调色板，以及精巧的安装和定制的灯光设置。澳大利亚维珍航空公司(Virgin Australia)不仅竭尽全力重新设计其品牌形象和相关的象征意义，而且还致力于开发乘客的最新技术需求，并让旅途变得井然有序、舒适惬意。除了商务舱外，还引入了餐厅风格的菜单和桌布，以及翻新的套房，确保乘客享受美食的感觉，即使在高海拔的地方也能吃到午餐。因此，我们看到这样的服务部门可以重新获得提供服务的传统方式，并使他们的存在感。

澳洲阿德莱德大学论文代写:航空管理与服务

Services are different from products in the sense that they are intangible and have no standard form on which they can be presented and weighed. Mostly services are abstract concepts and ideas crystallized into the needs of the consumers. And hence, value-creation and retention is of prime importance for marketing services. Values such as trust, result-oriented performance within a given time frame, and deliverability of the same in a consumer-specific manner. Since products can be judged on their basis of their physical efficacy whereas services cannot, good services warranty more opportunities for the service business through word-of-mouth advertising. Examples of the same are in the healthcare, IT, airline, and beauty care industries, etc.

澳洲阿德莱德大学论文代写:航空管理与服务

One service industry in Australia which has overcome the traditional barriers of marketing services, is the Virgin Australia which has recently come up with an innovative technique of providing world-class luxury i.e. adaptation and renovation of the familiar and established B/E Aerospace Super Diamond Seat, which is targeted at providing passengers a world-class luxury flight journey. In addition to the new changes, existing in place are ample storage, touchscreen seat controls, tablet holder, ample arm space, a monochrome colour palette, along with cleverly installed and customized light settings. Not only has Virgin Australia made all efforts to redesign its branding and associated symbolism, it has also taken care to tap into latest technological needs of passengers, and made the journey a sleek and comfortable experience. An addition to the Business Class, the introduction of restaurant-styled menus and table linen to go along with the refurbished suites, ensures passengers enjoy the feel of fine dining and lunching even at high altitudes.

Thus, we see that service sectors in this way can rehaul the conventional ways of providing their services and make their presence felt.