论文代写：问卷调查分析
本篇论文代写主要内容是问卷调查的分析，是由加拿大高阶论文代写网提供。
论文代写：问卷调查分析
首先，它没有发现营销策略的新变量，而是试图以文化为基础来评估消费者的动机。Hine和Carson(2007)提出，定量研究更合适，因为定性研究方法不允许做出结论性的陈述。其次，本研究提出，无论是研究假设，还是接受或拒绝假设，都需要进行统计分析。此外，Popper(2004)指出在研究中采用问卷调查有很多优势。例如，问卷可以由人来进行，但对问卷的效度和信度影响有限。研究人员可以快速量化其结果，并对结果进行更客观的分析，与其他研究进行比较和对比。
论文代写：问卷调查分析
此外，问卷调查是对不同消费者的想法进行调查，对他们的回答进行彻底的比较，并考虑到他们的个人特点，想要和需要(Vrontis and Thrassou, 2007)。因此，问卷调查被认为是本研究最合适的方法。此外，这项调查是通过www.qualtrics.com进行的，目的是为了接触到不同的受访者。由于可以立即获得世界范围内的信息，所以本研究考虑使用在线平台(Fink and Kosecoff, 1985)。他们指出，在线调查可以根据需要向受访者解释不熟悉的单词，帮助他们解决难题。
论文代写：问卷调查分析
其次，可以提供音频和视频来澄清观点。向许多回答者发送提醒很容易。第三，它很容易处理数据，因为响应可以自动下载到电子表格，数据分析包，或数据库。它需要能够定制问题，以满足答辩人和测量员的需要，而不必增加复杂的说明。第二部分(Q6 – 9)包含了客户对跨国便利店的标准化或适应性程度的看法。本节与研究问题有关，“在便利店行业的跨国公司在多大程度上标准化或适应其产品国际化?”
论文代写：问卷调查分析
问题6要求被调查者回答他们认为便利店是标准化产品还是适应性产品。该问题采用李克特三点量表，提供标准化、中性或适应性三个答案供受访者选择。每题只能选择一个答案。第7和第8题为顺序风格问题，要求被调查者对导致便利店标准化或适应性的影响因素进行评分。此外，这两个问题提供了一个开放式选项，以便受访者能够填写他们认为对标准化或适应策略重要的其他因素。此外，问题9是明确的问题，寻找受访者对便利店产品的偏好。
论文代写：问卷调查分析
Firstly, instead of discovering new variables to the marketing strategies, it attempted to evaluate the motives of consumer based on the culture. Hine and Carson (2007) proposed that it is more appropriate to use the quantitative research, because qualitative research methods did not allow making conclusive statements. Secondly, the study proposed that whether the research hypothesis, or the acceptance or rejection of a hypothesis requires statistical analysis. In addition, Popper (2004) stated that it has many advantages to conduct questionnaires in research. For instance, questionnaire can be carried out by people with limited effect on its validity and reliability. Researchers can quickly quantify its results and make more objective analysis of the findings to compare and contrast with other researches.
论文代写：问卷调查分析
In addition, questionnaires make a survey of different consumers’ thoughts, and permit a thorough comparison of their responses, and take their personal characteristics, wants and needs into account (Vrontis and Thrassou, 2007). Therefore, questionnaire survey is considered to be the most appropriate method for this research.Moreover, the survey was created online via www.qualtrics.com in order to reach diversities of respondents. Online platform was considered for this research because worldwide information can be obtained immediately (Fink and Kosecoff, 1985). They pointed out that online survey can explain the unfamiliar words to the respondents and help them in tackling the difficult questions according to the needs.
论文代写：问卷调查分析
Secondly, audio and videos can be provided to clarify the ideas. It’s easy to send reminders to many respondents. Thirdly, it’s easy to process data because the responses can automatically be downloaded to a spreadsheet, data analysis package, or database. It needs to be able to tailor questions to the needs of the respondent and surveyor without having to add complicated instructions.The second section (Q6 – 9) contained questions related to the clients’ thoughts on the extent of standardization or adaptation the multinational convenience store introduced. This section is in relevant with the research question, “To what extent do multinational corporations in the convenience store industry standardize or adapt their products internationally?”
论文代写：问卷调查分析
Question 6 required respondents to answer whether they think the convenience stores standardized or adapted products. This question made used of three point Likert scales, which provided three answers for respondents to choose: standardization, neutral or adaptation. For each item, only 1 answer can be chosen. Question 7 and 8 were the ordinal style questions, which required respondents to rate the influential factors leading to standardization or adaptation of a convenience store. In addition, an open-ended option was provided for these two questions so respondents were able to fill in other factors they thought important to standardization or adaptation strategy. Moreover, question 9 was categorical question which looked for respondents’ preference for products in the convenience store.
