assignment代写-Eataly的主要战略选择

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assignment代写-Eataly的主要战略选择。Eataly早期的策略是蓝海策略。奥斯卡•法里内蒂(Oscar Farinetti)在一个没有竞争的市场空间中采用了这种方法，但竞争对手现在也在追赶这种意识形态。ERRC网格被用作蓝海战略的战略工具(Kim & Mauborgne, 2005a;史蒂文森和Hojati, 2007)。在这种格局下，可以说Eataly试图通过价格和销售来消除行业竞争(Kim & Mauborgne, 2005b)。它提高了行业标准。它专注于可持续的采购。它的重点是建立一个感性的和知识渊博的消费者与食物的联系。它试图减少食品行业的不健康饮食。在蓝色海洋战略下，Eataly通过打破价值-成本平衡来创造新的需求。现在是Eataly强调降低成本的时候了。因此，Eataly有必要在追求现有战略的同时，采取更新的战略，可以讨论assignment代写-Eataly的主要战略选择如下。

It has raised industry standards. It focused on sustainable sourcing. It focused on creating an emotional and knowledgeable consumer connection with food. It has sought to reduce unhealthy eating in the food industry. Newer demands are still created under the Blue Ocean Strategy by Eataly by breaking value-cost trade off. It is time for Eataly to emphasize its costs reduction. Therefore, it is necessary for Eataly to pursue its existing strategy and adopt newer strategies at the same time. A main strategic option that can be discussed for Eataly is as follows.

Refocus on cost of Sales but with no Trade-off in the “Slow Food’” Ideology
For instance, the case study shows that Eataly business model sells Gragna Pasta at the rate of 7.5 euros for 500g, which is thrice the rate of other past sold in the market. Now Eataly convinces clients of their local sourcing and the need to healthy, so consumers would not have heeded to the price. Price is an important factor especially in the context of the economic recession. It was stated that in Piedmont, the estimated average disposable income was 18,000 euros (Ali et al., 2013). Nevertheless, after the recession, the Eurostat is not able to register such disposable income for Eataly. Eataly in order to retain its customers and sustain in its initiative it will have to work on a better cost plan

Eataly has been valued at 618 million Euros as of 2016. In terms of global sales, it has shown a record profit of 380 million euros and core profits in the 2015 financial year was 30 million euros (Reuters, 2016). According to the BCG matrix quadrants, the company can be placed in the Stars category. Internationally, the food market is a high growth market especially now (Guta, 2017). The food conservation movement aims at the responsible use of food with emphasis on sustainability. This is a concept that is fast growing in popularity. Eataly operates in the right geographic regions and hence has a high growth market with a high market share. To ensure that it would not fall to a cash cow state where consumer retracts from buying the products because of its high prices, its is recommended that the company refocus on the cost of sales (Humphrey & Schmitz, 2000; Roth et al., 2008). By this way it can afford to be strategically consistent in following the “slow food” ideology.

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论文代写-麦当劳化理论中应用的结构和主要成分

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       论文代写-麦当劳化理论中应用的结构和主要成分。本篇论文将以服务质量管理为基础，分类分析论文代写-麦当劳化理论中应用的结构和主要成分。这一理论是最近提出的，它已使管理部门激增，以确保服务产品的质量和同质性。品管部高级经理的工作是分析肉铺汉堡的案例。肉夹馍是一家以香港为基地的快餐连锁店。它在镇上受到欢迎，不仅因为质量好，而且因为服务的一致性。本报告将首先阐述麦当劳化概念的定义和意义，然后阐述概念的演变及其基本组成部分，并以当前的案例研究为基础，确定其物理设置、整合、关键考虑、调查和案例背景。报告亦会就可能出现的问题，提供建议，以确定所述公司的优质服务管理，使该公司能有效地找出问题所在，并立即处理有关的问题。

The following report which is on the basis of the service quality management will categorically analyze the structural and principal components applied in the theoretical context of McDonaldization. This theorisation is a recent formulation that has proliferated the management sectors to ensure the quality and the homogeneity of the service goods. The work of the senior manager of the quality control department is to analyse the case study of the butcher burger. Butcher burger is a Hong Kong based fast food chain of restaurant. It has gained popularity in the town not only for their quality but also for the uniformity of the service. The report will start with the definition and the meaning of the concept of McDonaldization, following the elaboration of the evolution of concept as well as the essential components of the same.

The report will carry out a systematic analysis of the same and it is based on the current case study, identifying their physical setting, integration, the key considerations, the investigation, and the background of the case. The report will also provide a recommendation of the potential problems to identify the quality service management of the cited company so that the company can effectively identify the problem areas and address the concern issues at once.

Control: This is an essential element in the process of McDonaldization where the uniformity and the standardization of the human employee are of utmost importance. This component calls for it to replace the human labor force with the non-human technologies if required (Ford, 1994)

Ritzer also took the liberty of outlining another aspect to elaborate this theory. It is the “irrationality of rationality”. He labels this as the fifth aspect of McDonaldization and outlines his analogy. In the given context, it signifies that the established rational systems are usually irrational to the core and it works against the basic essence of humanity. He also added that despite the multiple advantages offered by the bureaucratic system, it has basically paralyzed the core human rights and values, which is dehumanizing in a way. Hence, this understanding renders the established systems irrational (Ritzer, 1983).

The physical setting of the Butcher Burger

The Butcher Company has strategic-locations, the hierarchy of the organizational management, surveillance, uniformity of services and custom catering regarding their physical setting. In terms of understanding the organisational ecology of Butcher Burger, the organisational culture promotes a healthy relationship between the employees and the managers which stimulates a better productivity and quality. The employees are allowed to exercise their liberty in voicing their opinion and have control over the operational design. In this context, the organisational theory of democracy can be effectively employed. The theory implements the idea of democratic distribution of rights and powers among the employees of the organisation. This allows the liberty of decision making, wherein the decision making procedure is not only centralised but also allows the participation of the employees. Moreover, it encourages the employees of the butcher burger to actively participate in the organisational designs and management procedures.

They have their popular outlets in Rialto, Stanley St. and several another popular outlet. They provide a wide range of choices in pork and red meat. In the given scenario of the vegan trend and the rising health consciousness, it is important for the company to follow a product diversification strategy for their poultry products. This will encourage the dieter to visit the restaurant and expand their customer strength (thebutchers.club, 2017)

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加拿大论文代写-KeeWah组织面临的战略问题

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加拿大论文代写-KeeWah组织面临的战略问题。KeeWah是镇上最著名的面包店之一，销售额与日俱增。然而，它也面临着许多进入市场和增加市场份额的战略问题(Brooks, Heffner & Henderson, 2014)。KeeWah面临很多战略问题，因为在增加业务的同时，它必须知道自己的使命和愿景是什么，以及如何实现这些目标(wah&liang, 2014)。然而，它缺乏能够更好地经营业务的现代技术。KeeWah的创业道路上有很多战略考量。为了扩大在新加坡的业务，嘉华可能面临的其他战略问题是制定相同的产品菜单。与此同时，遵循无效的定价策略会给他们在国际市场上造成问题。

KeeWah is one of the famous bakeries in the town with a gradual increase of sales day by day. However, it has also faced a lot of strategic problems to get into the market and to increase their market share (Brooks, Heffner & Henderson, 2014). KeeWah has faced a lot of strategic concerns because whilst increasing its business, it must know what is its mission and vision and how it can accomplish them (Wah& Liang, 2014). However, it lacks modern technology from which it can run its business better. There were many strategic concerns which came into the path of KeeWah to start its business (Stryker, 2012).

For expanding businesses into Singapore, the other strategic issues that the KeeWah may face are making the menu for products as same. Along with that, following an ineffective pricing strategy can create a problem for them in the international market(Berman, Bowman, West & Van Wart, 2012).. This is because when any organisation expands their organisation into another country, then they may face competition from other existing firm that is currently operating in the country. Singapore is one of the developed countries that have a range of organisation situated in the country. Therefore, in this scenario, following premium pricing strategy in different another country can make them unsuccessful in achieving competitive advantage. Moreover, their strategy to make their product quality intact in their entire store can create a problem for them because in a different country people love to accept food regarding their culture, in this scenario not following their strategy can make them vulnerable to other competitors and restrict their growth in the foreign country (Blankson & Crawford, 2012).

Presently, every customer wanted to get faster responses from the organisation from which they are buying products or services. However, due to lack of focus in the technology, they are facing difficulties in responding to the query of customers that can highly de-motivate the customers.

The threat for the company is the changing customer preferences and demands that can make substitutes to enter the market. Making these threats as an asset is that the management of the business should conduct the feedback procedures in order to get the opinions of the customers in this regard (Olafsdottir, Haflioason, Guolaugsson & Bogason, 2013). Moreover, the cultural difference in Singapore is also a problem for KeeWah. Therefore, in this manner, the KeeWah has to understand the taste of the Asian and European. In Singapore, different tourists came from different countries with a varied range of needs so that to satisfy the need of customers, it is important for the KeeWah to develop an effective interior and exterior (Yong, 2011). Moreover, they should offer unique products to the customers and they should respect the cultural differences in the country so that they can be effective to attract the attention of their target customers (Bryson, 2011).

However, Singapore is one of the countries where the cost of living is really high so that KeeWah can adapt premium pricing strategy for gaining huge profitability (Clampitt, 2012). After the creation of product according to customer’s need, KeeWah must develop a good promotional mix along with effective medium so that it can help them to create a good brand image.

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