加拿大论文不会写：提高客户满意度

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加拿大论文不会写：提高客户满意度

客户满意度是业务流程中最重要的元素之一，它能够将所有活动与满足客户的最终结果联系起来。这种定位更多的是从客户的角度出发，所有的战略、行动计划和投资都与以客户满意度为首要目标的更广泛的目标相一致，从而增强了产生更多销售和获得更多利润的能力。关于客户满意度的战略目标已经有了很好的文献，它强调了几种理论，这些理论在不同的情况和角度下对Woolworths有着丰富的应用。Yu et al.(2015)在研究中发现，产品交付服务以及支持交付过程的相关软硬件基础设施对客户满意度具有至关重要的作用。

加拿大论文不会写：提高客户满意度
这说明Woolworths承认系统和执行不力是导致销售和利润下降的关键问题是正确的。然而，也有其他人认为，由客户派生的效用的最终结果与价值和满意度的推导是一致和匹配的(Carlson, O ‘Cass and Ahrholdt, 2015)。Cullen et al.(2013)补充说，在困难的环境中实施变革原则和实践是使企业更接近客户满意度、为建立忠诚客户奠定基础的重要步骤。Nanda、Kuruvilla和Murty(2013)认为顾客满意度和顾客忠诚度与服务创新的实施直接相关，要求Woolworths需要采取不同的方式，用能够吸引顾客满意度的创新服务给顾客带来惊喜。

加拿大论文不会写：提高客户满意度

Customer satisfaction is one of the most important element in the business process, where it is able to link all its activities with the end result of satisfying the customer. The orientation is more on the customer perspective and all the strategy, action plan, and investments are aligned with a broader objective of customer satisfaction as the prime outcome, which enhances the ability to produce more sales and register more profits. There has been excellent literature about the strategic goal of customer satisfaction and it underlines several theories which are of abundant use for Woolworths in different situations and perspectives. Yu et al. (2015) in their research have found out that the product delivery service and the associated hard and soft infrastructure supporting the process of delivery are of critical importance and contributor in the customer satisfaction quotient.

加拿大论文不会写：提高客户满意度
This indicates that Woolworths is correct in admitting that the poor system and execution are key issues which has resulted into declined sales and profits. However, there are others who also hold that the end result of the utility which is derived by the customer is aligned and matched with the derivation of value and satisfaction (Carlson, O’Cass and Ahrholdt, 2015). Cullen et al. (2013) adds that the implementation of change principles and practices in a difficult environment is an essential step taking the firm closer to customer satisfaction and laying a foundation for building loyal customers. Nanda, Kuruvilla and Murty (2013) informs that customer satisfaction and customer loyalty are directly linked with the implementation of service innovation, demanding that Woolworths need adopt a different and surprise their customers with new innovative services which is able to attract customer satisfaction.

加拿大代写论文：抽样技术的运用

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加拿大代写论文：抽样技术的运用

抽样技术将取自零售商协会的数据。Woolworths将拥有其所有消费者的数据，并利用这些数据来识别忠诚、不忠诚、转移和稳定的消费者。其余数据将从零售商协会、社交媒体网站、反馈生成器和来自政府的消费者数据中提取。样本的大小没有定义，因为在这种情况下，样本中的人越多越好。当选举中有更多的选民时，结果更接近于多数人的声音。同样，当有更多的抽样参与者愿意进行个人面试或在线或电话面试时，结果会更加可靠(Franses和Paap, 2001)。这样的结果有可能带来对公司有益的最佳答案和解释。

加拿大代写论文：抽样技术的运用
研究设计将包括发送个人面试邀请的第一步，因为这个过程冗长而复杂。然后设计将包括焦点小组的选择，他们将同时选择样本并开始分析结果，以提供有意义的解释。研究设计仍将保持开放性，涉及更多的内容，如对忠实和不忠实消费者的特殊样本选择，与竞争品牌的非消费者和忠实消费者会面(Boettcher and Gaines, 2004)。这将使研究更加开放，提供大量的信息和数据供分析和解释，并与困难市场中零售业的最佳做法进行比较。

加拿大代写论文：抽样技术的运用

The sampling technique will be taken from the data of retailers association. Woolworths will have its own data of all their consumers and they will use it to identify loyal, disloyal, shifted, and stable consumers. The rest of the data will be extracted from retailer associations, social media websites, feedback generators, and consumer data from the government. The size of the sample is not defined, because more the people in the sample better in this case. When there are more voters in an election, the results are closer to a majority voice. Similarly, when there are more sampling participants who are willing for a personal interview or online or telephone interview, the results will be more reliable (Franses and Paap, 2001). Such results have the potential to bring out the best answers and interpretations which are always good for the company.

加拿大代写论文：抽样技术的运用
The research design will include the first step as sending invites for personal interviews because the process is lengthy and complex. Then the design will involve focus groups selection who will simultaneously select samples and start analysing the results to deliver meaningful interpretations. The research design will still remain open and involve more inclusions such as special sample selection of loyal and disloyal consumers, meeting with non-consumers and loyal consumers of rival brands (Boettcher and Gaines, 2004). This will make the research more open, providing wealth of information and data to be analysed and interpreted, and being compared with the best practices in the retail industry in difficult markets.

伊斯特邦论文代写：MYOB面临的挑战

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伊斯特邦论文代写：MYOB面临的挑战

MYOB面临的挑战很多，在澳大利亚和新西兰日益增长的市场中，作为一家企业管理解决方案提供商。市场上有许多公司提供类似的产品，帮助公司管理财务，并帮助与合格的簿记员和金融服务专业人士建立联系。MYOB的主要客户是小型企业，这些企业开始了解财务需求的本质，以及老牌企业，它们需要对自身业务的所有方面有更深入的了解。在MYOB，重点是理解客户的需求。MYOB的主要营销策略是基于内容的策略。他们知道，随着公司的成长，一些公司开始理解他们的财务会计决策。因此，MYOB确保他们在帮助这些公司成长的各个阶段发挥重要作用。

伊斯特邦论文代写：MYOB面临的挑战
MYOB在MYOB.com上为每个客户提供各自的信息中心，以满足他们的各种需求。这个轴心是为了满足所有客户群体的需求，例如新成立的业务的指导和为已建立的业务启动新的开发阶段的想法(Anderson, 2016)。B2B公司在产品和服务的营销中面临着各种各样的挑战。这些挑战中最经典的是要克服竞争对手的新产品的到来，这些公司以创新为荣。这一挑战令市场上的每一家知名公司感到恐惧。随着技术的不断进步和不断变化，这一问题从未停止过存在。对于MYOB来说，它面临着这一挑战，这也是近年来随着Xero于2007年在新西兰推出而实现的。

伊斯特邦论文代写：MYOB面临的挑战

The challenges from MYOB are many, being a business management solutions provider in the growing markets of Australia and New Zealand. There are many players in the market which provide similar products that assist companies in managing their finances and also help in establishing connections with the qualified bookkeepers and professionals of the financial services. The main customers for MYOB are small businesses which are beginning to understand the nitty-gritty of financial requirements, and the well established companies which require deeper understanding of all facades of their operations. At MYOB, the emphasis is placed on understanding the needs of the customer. The prime strategy for marketing at MYOB is content based strategy. They know that several companies start to understand their financial accounting decisions with their growth. Therefore, MYOB ensures that they play important role in assisting these companies at various stage of their growth.

伊斯特邦论文代写：MYOB面临的挑战
MYOB provides each customer individual Hub of information at MYOB.com for their various concerns. This Hub is made to suit the needs of all the customer groups like with the guidance for newly started businesses and ideas for embarking new development stage for the established business (Anderson, 2016).The B2B companies face various challenges in the marketing of their products and services. The most classical of these challenges is to overcome the arrival of new product from the rival company which boasts of innovation. This challenge is dread to every established company in the market. With the increasing technological advancement and progressive changes which are continuous process, this issue never cease to exist. For MYOB, it faces this challenge which was also materialized in recent years with the launch of Xero in 2007 in New Zealand.