美国本科申请指南：品牌建立的模块和步骤

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美国本科申请指南：品牌建立的模块和步骤

按照这个模式，建立一个强大的品牌需要经历四个不同的步骤。首先，必须确立品牌的正确身份，这意味着品牌意识的深度和广度的确立。其次，必须通过独特的、有利的、强烈的品牌联想来创造适当的品牌意义。第三，必须引起可获得和积极的反应。第四，品牌与顾客的关系必须通过积极和强烈的忠诚度分类来建立。而这四个步骤的实现又涉及到品牌建立的六个模块，即(从下到上)品牌共鸣、品牌感受、品牌判断、品牌形象、品牌表现、品牌突显。本报告的重点是LV品牌形象的建立。

美国本科申请指南：品牌建立的模块和步骤
在品牌提供的所有品类中，消费者对品牌认知度最高的品类是名牌手袋。每一个设计师设计的包都是由高质量的材料或由工匠手工缝制的设计制作而成。这些品质与品牌的形象结合在一起，以优质的价格和精湛的工艺满足了顾客的需求。此外，LV还通过选择性的分销渠道开始销售产品。该策略有助于品牌保持产品的排他性，为高端市场平台的有吸引力的客户提供产品，通过品牌产品的使用表现出差异化的意愿，象征着时尚、优雅、财富的地位。

美国本科申请指南：品牌建立的模块和步骤

As per the model, establishment of a strong brand has to go through four different steps. Firstly, there must be establishment of proper identity of brand that means the establishment of depth and breadth of brand awareness. Secondly, there must be creation of appropriate meaning of brand by unique, favourable and strong association of brand. Thirdly, there must be elicitation of accessible and positive responses. Fourth, relationships of the brand with the customers has to be forged by the categorization of active and intense loyalty. In turn, the achievement of these four steps deals with the establishment of six blocks of brand establishment that are (from bottom to top) brand resonance, brand feeling, brand judgments, brand imagery, brand performance and brand salience. The key focus of this particular report is on the establishment of brand imagery for the brand of LV as selected for this purpose.

美国本科申请指南：品牌建立的模块和步骤
Out of all of the categories provided by the brand, the category of product accounted for maximum brand awareness among customers is towards designer handbags. Each and every single piece of designer bags is made from material of high quality or certain hand-stitched designs presented by craftsman. These qualities delivered by the brand adds up to its imagery with the contribution of premium prices and fine workmanship as desired by the customers. In addition, LV initiates the sale of products by selective channels of distribution. The strategy helps the brand in maintaining scope for exclusivity surrounded by the offerings of product for appealing customers of high-end market platform showing willingness in their differentiation out of their masses by the use of branded product, as symbolizing the status of style, elegance, and wealth.

美国研究生申请文书：产品营销

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美国研究生申请文书：产品营销

X-Technologies也可以使用这些策略，给客户带来一些额外的好处，以确保客户能够一次又一次的购买公司的产品。就电视销售而言，实物证据就是产品本身。公司必须确保其生产的产品质量足以满足其在促销活动中作出的所有承诺。这样可以保证客户满意，从而选择在未来购买公司的其他产品。必须保持承诺的真实性，因为今天的客户既有高度的知识，又很现实。他们不会期望在极低的预算中实现所有可能的功能，但肯定会重新考虑实现承诺的品牌(营销理论，没有日期)。

美国研究生申请文书：产品营销
X-technologies的即时行动计划必须以当前的销售为目标，充分发挥营销力量，实现营销渠道从意识到购买的更高转化。该公司现在必须专注于增加平面广告、媒体广告以及社交媒体广告，针对的是他们的产品，而不是品牌。产品的USPs和效益必须突出这些广告。由于市场上充满了选择，公司必须专注于客户的转换，让他在第一次意识到产品的时候就购买。这比等他回来或者期望从品牌知名度中获得长期利益要好。

美国研究生申请文书：产品营销

X-Technologies can also use these strategies and give some additional benefits to the customers to ensure that they conclude to purchase company’s products again and again. Physical evidence in the case of television sale is the product itself. The company has to ensure that the quality of product manufactured by it suffices all the promises that have made in its sales promotion activities. This would ensure the customers would become satisfied, and hence opt to purchase other products of the company in future. The truthfulness of the promises must be maintained, as today’s customers are highly knowledgeable as well as realistic. They would not expect every possible feature in extremely low budgets, but would definitely reconsider the brand which delivered what it promised (Marketing theories, no date).

美国研究生申请文书：产品营销
Immediate plan of action for the X-technologies must be to target the current sales and put its full marketing force to achieve higher conversion of the marketing funnel from awareness to purchase. The company must now focus and increase advertisement in print, media as well as social media, regarding their products rather than the Brand. The product’s USPs and benefits must be made highlight of these advertisements. As the market is full of options, company must focus on conversion of the customer to purchase the very first time he is made aware of the product. This is better rather than waiting for him to return or expecting to reap long term benefit out of awareness of the brand.