加拿大代写论文：诺基亚

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加拿大代写论文：诺基亚

然而，诺基亚在2010年之后的情况发生了变化，当时智能手机技术和设备在客户中越来越受欢迎。通过宣传关于智能手机设备的吸引人的功能，规格和实用性的信息，一些手机品牌影响了全球诺基亚的市场地位和主导地位。诺基亚试图通过推出基于Windows的智能手机设备而不是推出基于Android操作系统的设备来发挥其市场影响力（Schütte和Ciarlante，2016）。

加拿大代写论文：诺基亚
然而，该组织仅仅基于自己的品牌名称向客户销售产品并不容易。由于其基于Windows的智能手机设备的衰落，使得诺基亚处于具有挑战性的市场地位，提高了客户对安卓技术和基于操作系统的智能手机设备的更好的可用性和灵活性的认知度（Zeugner et al。，2015）。即使在目前的市场情况下，诺基亚也试图通过推出新的基于Android的智能手机设备来复出，但市场竞争比组织以前更高。现代消费者不会仅仅通过看品牌名称就购买智能手机。提高产品知名度使得他们在购买任何产品和公司之前搜索详细的产品信息，从而提供更好的功能，产品通常赢得比赛。考虑到目前的市场形势，诺基亚推出了基于Android的新型智能手机设备，如诺基亚5和诺基亚6，其中包括产品技术规格信息，而不仅仅是宣传品牌名称（East et al。，2016）。

加拿大代写论文：诺基亚

However, the situation for Nokia changed after 2010, when smartphone technology and devices were getting increasing popularity among customers. Through promoting information about attractive features, specifications and usefulness of smartphone devices, several mobile phone brands affected the market position and dominance of Nokia across the world. Nokia tried to make its market impact through introducing Windows based smartphone devices rather than introducing android OS based devices (Schütte and Ciarlante, 2016).

加拿大代写论文：诺基亚
However, it was not easy for the organisation to sell the products to the customers just based on its own brand name. Increased product awareness of customers about better usability and flexibility of android technology and OS based smartphone devices puts Nokia in a challenging market position due to the decline of its windows based smartphone devices (Zeugner et al., 2015). Even in current market situation, Nokia is trying to make a comeback through introducing its new android based smartphone devices but market competition is higher than the previous for the organisation. Modern generation customers do not buy smartphone devices just by seeing the brand name. Increased product awareness makes them search for detailed product information before buying any product and company offering better features with products generally wins the race. Considering this present market situation, Nokia promotes its new android based smartphone devices like Nokia 5 and Nokia 6 through including information about technical specifications of the products rather than promoting the brand name only (East et al., 2016).

加拿大论文代写：竞争市场环境

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加拿大论文代写：竞争市场环境

Gunter和Furnham（2014）指出，改变消费者行为和提高产品意识是产生现代竞争市场环境的来源。它通过提供具有最需要的特性，特性和质量的产品或服务来提供更新的品牌来吸引客户。因此，这种日益激烈的市场竞争是基于其传统的营销活动来摧毁更大组织在市场上的垄断优势。必须指出的是，在提高对产品的认知度方面改变消费者行为，是改变现代一代产品或服务行业市场趋势的原因。通过提高顾客购买行为的产品意识所做出的主要变化之一是对促销活动信息的更大需求（Hawkins et al。，2013）。
现代消费者现在寻求从相关促销内容获得更高水平的有关产品和服务的真实信息，以便这些消费者可以在他们的购买决策过程中做出贡献。因此，现代世代商业组织更加努力满足广告客户的信息需求，而不是包括名人或其他有吸引力的内容。

加拿大论文代写：竞争市场环境

下面讨论一些相关的例子，
多年来，诺基亚3310是全球主导手机市场的传奇手机之一。这是2000年9月1日推出的一款简单的GSM手机。在此期间，消费者不像现代人那样活跃，甚至手机技术也没有更新（East et al。，2016）。此外，组织过去依赖于基于电视的特定促销方法，而其他选择较少。随后，诺基亚的品牌名称和可靠性足以让全球数百万用户购买这款手机。

加拿大论文代写：竞争市场环境

Gunter and Furnham (2014) stated that changing behaviour of consumers and growing product awareness are the sources of generation of modern competitive market environment. It provides newer brands to attract customers through offering products or services with most needed features, characteristics and qualities. Hence, this increasing market competition is for destroying monopolistic dominance of bigger organisations on markets based on their conventional marketing activities. It has to be mentioned that changing consumer behaviour in terms of increasing awareness about the products, is the reason for changing marketing trends in modern generation product or service based industries. One of the major changes made by increasing product awareness of customers in their buying behaviour is greater need of information from the promotional activities (Hawkins et al., 2013).

加拿大论文代写：竞争市场环境
Modern generation consumers now seek for availability of higher level of authentic information about products and services from relevant promotional contents so that those could contribute in their buying decision making process. As a consequence, modern generation business organisations put greater efforts to satisfy information requirements of customers in their advertisements rather than including celebrities or other attractive contents. Some of the relevant examples are discussed below,
Nokia 3310 is one of the legendary mobile phones that dominated the mobile phone market across the world for several years. It was a simple GSM mobile phone introduced on 1st September, 2000. During this period, consumers were not as much as active like modern days and even mobile phone technology was not that updated as well (East et al., 2016). Moreover, organisations used to rely on specific promotional methods based on television and fewer other options. Subsequently, brand name and reliability of Nokia were adequately enough for millions of customers across the world to buy this mobile phone.

加拿大论文代写知多少：社交媒体平台

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加拿大论文代写知多少：社交媒体平台

根据Lantos（2015）的报道，社交媒体平台和Google和Yahoo等搜索引擎不仅是商业组织的网络营销工具，而且也是面向客户的产品或服务研究工具。现代消费者不再受有吸引力的广告驱动，相反他们更专注于根据通过互联网进行的个人级别产品或服务研究，回顾以前的客户，试用等更明智的购买决策。 Solomon（2014）认为，品牌声誉和组织形象是消费者行为对其产品和服务的重要驱动因素。在产品或服务质量方面享有良好声誉的品牌以及良好的企业社会责任方法通常对消费者产品有积极的消费者行为。

加拿大论文代写知多少：社交媒体平台
消费者行为随着时间的推移而改变，与提高产品和健康意识有关
由于产品意识的提高，现代消费者对购买行为的意识更加强烈。 Cohen等人（2014）指出，全球大量使用互联网是提高消费者购买决策过程中产品和健康意识的主要原因之一。互联网，智能手机设备，社交媒体平台和搜索引擎使消费者能够根据自己的需求轻松搜索有关产品或服务的信息。它可以帮助他们根据自己的特点和特点来分析产品和服务，而不是受品牌名称或赞同名人的影响。

加拿大论文代写知多少：社交媒体平台

According to Lantos (2015), social media platform and search engines like Google and Yahoo are not only internet marketing tools for business organisations but they are also product or service research tools for customers. Consumers in modern generation are no longer driven by attractive advertisements and rather they are more focused to make wiser purchase decisions depending on personal level product or service researches via internet, review of previous customers, trials and many others. Solomon, (2014) argued that brand reputation and image of organisations are significant drivers of consumer behaviour towards their products and services. Brands with positive reputation with product or service quality and good CSR approaches generally enjoy positive customer behaviour towards their consumer offerings.

加拿大论文代写知多少：社交媒体平台
Change of Consumer Behaviour over time in relation to Increasing Product and Health Awareness
Consumers in modern generation are much more conscious with their buying behaviour due to their increasing product awareness. Cohen et al. (2014) indicated that massive use of internet across the world is one of the major reasons for increasing product and health awareness of consumers in buying decision making process. Internet, smartphone devices, social media platforms and search engines have made it much easy for consumers to search information regarding products or services according to their needs. It helps them to analyse products and services by their features and characteristics rather than being influenced by the brand name or endorsing celebrity.

新西兰化学工程论文代写：消费者购买行为

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新西兰化学工程论文代写：消费者购买行为

这里必须提到的是，消费者行为有几个重要的驱动因素，可以是内部的或外部的。消费者影响他或她对产品或服务的购买行为的内部驱动因素可以分为心理，社交和个人三种类型（Hawkins等，2013）。消费者行为的社会因素包括广泛的顾客购买决策驱动因素，如社会地位和社会文化依赖的产品和服务需求，家庭，参考群体和基于节日的购买活动等。可以将几种因素视为心理驱动因素（Zeugner et al。，2015）的建议中提到的消费者行为，如购买动机，品牌忠诚度，价格或质量意识，购买态度，对产品和服务的看法等。此外，消费者行为的个人因素包括最广泛的消费者购买决策驱动因素，如人口因素（如年龄，性别或国家），收入水平以及产品或服务的后续支付能力，教育水平以及随后对产品和服务的感知，基于生活方式的产品或服务的个人需求等（Solomon等，2013）。

新西兰化学工程论文代写：消费者购买行为
Lantos（2015）认为消费者行为的外部驱动因素涉及多种因素。应该指出，组织的营销和推广活动是消费者行为的最重要的外部驱动因素之一。组织的广告以及有关产品或服务的共享信息是改变客户对产品和服务及其相关特性，特性和用处的意识的最重要因素之一。另一方面，科恩等人。 （2014年）认为，明星赞同广告通过利用他们的附件和对更大名人的偏好，从心理上推动顾客的购买行为。 Gunter和Furnham（2014）指出了人们越来越多地使用互联网和社交媒体平台对购买行为和对产品和服务的看法的影响。

新西兰化学工程论文代写：消费者购买行为

It has to be mentioned here that consumer behaviour has several significant drivers which could be either internal or external. The internal drivers of a consumer to influence his or her buying behaviour towards products or services can be classified into three kinds which are psychological, social and personal (Hawkins et al., 2013). The social factors of consumer behaviour include a wide range of customer buying decision drivers, such as social status and social culture dependent product and service needs, family, reference groups and festival based purchasing activities etc. Several kinds of factors could be considered as psychological drivers of consumer behaviour, such as buying motivation, brand loyalty, price or quality consciousness, buying attitude, perception towards products and services etc., as referred from the suggestion of Zeugner et al., (2015). Moreover, personal factor of consumer behaviour includes the widest range of consumer buying decision drivers, like demographic factors (like age, sex or national), income level and subsequent affordability of products or services, level of education and subsequent perception of products and services, personal requirements of products or services based on lifestyle etc. (Solomon et al., 2013).

新西兰化学工程论文代写：消费者购买行为
Lantos (2015) argued that external driver of consumer behaviour involves several kinds of factors. It should be mentioned that marketing and promotional activity of organisations is one of the most significant external drivers of consumer behaviour. Advertisements of organisations and shared information about products or services are one of the most significant factors for changing awareness of customers about products and services and their associated features, characteristics and usefulness as well. On the other hand, Cohen et al. (2014) argued that celebrity endorsed advertisements psychologically drive the buying behaviour of customers through utilising their attachments and preference of bigger celebrity personalities. Gunter and Furnham (2014) pointed out the influence of increasing use of internet and social media platforms among people on their buying behaviour and perception towards products and services.