加拿大代写essay:澳新银行的优势和弱势

加拿大代写essay:澳新银行的优势和弱势

澳新银行的弱点
ANZ没有非常先进和高度配备的技术及其基础,以便为其客户提供方便和优质的服务。
由于现有的高质量服务和面向产品的金融服务竞争对手,澳新银行将面临很多竞争。
它已经进入了一个新产品,必须在市场上定位,因此需要改进其现有的技术基础。
银行没有权利给予其个人账户持有人。

加拿大代写essay:澳新银行的优势和弱势
竞争优势
澳新银行几乎在澳大利亚所有地区开展业务。它有大约817个分支机构和2600个ATM中心。这对抗金融市场存在的高水平竞争是一个优势。与其竞争对手的银行相比,它甚至有优势,从客户收取较低的费用。澳新银行一直为客户提供最优质的服务。它拥有各种各样的金融和银行产品和服务,可以提供给强大的客户群(Cetorelli&Gambera,2001)。
最重要的优势在于,澳新银行已经为拥有2-3个账户的细分市场开放了网上银行服务的新目标产品。这些人会感兴趣,因为他们会寻找最优质的服务。澳新银行在他们寻求技术和高端银行服务的目标市场方面拥有各种设施。澳新银行可以轻松占据其竞争对手的能力,优势和优势。

加拿大代写essay:澳新银行的优势和弱势

Weaknesses of ANZ Bank
ANZ does not have very advanced and highly equipped technology and its base in order to provide convenient and high quality services to its customers.
There is a lot of competition that ANZ will face due to the existing and high quality service and products oriented competitors in the financial services.
It has entered into a new product that has to be positioned in the market so need to improve upon its existing technology base.
The bank does not have interests to be given to its personal account holders.

加拿大代写essay:澳新银行的优势和弱势
Competitive Advantage
ANZ Bank has been operating in almost all parts of Australia. It has around 817 branches and 2600 ATM centers. This gives it an advantage to fight against the high level of competition that exists in the financial market. It even has advantage that as compared to its competitor’s bank charges low fees from its customers. ANZ has been providing the best quality services to its customers. It has various kinds of financial and banking products and services that could be given to the strong customer base (Cetorelli & Gambera, 2001).
The most important advantage is that ANZ has opened up its new target products for online banking services to the segment that have 2-3 accounts. These people will be interested as they would be looking for the best quality services. ANZ bank has various facilities in terms of the target segment that they look for in a technical and high class banking services. ANZ can easily take up the advantage for the capabilities, advantages and the strengths that it possesses over its competitors.

加拿大代写论文:奢侈品消费

加拿大代写论文:奢侈品消费

休闲阶层理论(1899)在社会学家和经济学家索尔斯坦维布伦的经典论文中具有指数性,他认为财富积累并不能赋予他的地位。财富的证据赋予了地位。证据需要以显着的消费来展示。例如,凡勃伦一直注意到休闲类使用的银器;价格昂贵的手工中国手工餐桌布,其中更便宜的替代品可能已被使用。根据凡勃伦的说法,人们使用优质的银器来传送食物,而不是展示他们可以负担的昂贵物品。凡勃伦提到了一些例子,比如最新的时尚,异国情调的狗品种,修剪整齐的草坪,因为价格标签优越而赋予了业主展示的地位。

加拿大代写论文:奢侈品消费
假设的奢侈手袋品牌是ABC。美国广播公司的品牌个性是向其他普通产品添加“势利者吸引力”的常见方式是附加高价格(O’Cass&Frost,2002)。由于每个人都无法购买此类产品,因此价格越高,客户就越感觉优越。必须指出的是,手袋是当今推动奢侈品牌的少数产品类别之一。在美国(2007年),手袋的预计销售额已达70亿美元(Wilson,2007)。数据还表明,美国妇女每年购买四个手袋(托马斯,2007年)。皮包不需要像鞋子或准备穿连衣裙那样大小。缺少尺寸一直暗示着女性有更多的选择,随后手袋形成了一个产品类别与制造商携带非常大量的SKU。例如,ABC可以在任何时间提供超过200种不同的手袋。

加拿大代写论文:奢侈品消费

The Theory of Leisure Class (1899) has the exponential in the classic treatise by sociologist and economist Thorstein Veblen who argued that the wealth accumulation does not bestow one his status. The status is bestowed by the evidence of the wealth. The evidences need to be exhibited with conspicuous consumption. Veblen, for instance, had been noting silverware used by the leisure class; table linens that are high priced, hand painted china, where cheaper substitutes could have been used. According to Veblen, people use fine silverware to not conveying food, but to displaying the expensive items they can afford. The Veblen mentioned examples, such as, latest fashion, exotic breeds of dogs, and manicured lawns for conferring status the owners display because of the superior price tags.

加拿大代写论文:奢侈品消费
The hypothetical luxury handbag brand is ABC. The brand personality of the ABC is the common way of adding “snob appeal” to an otherwise common product is attaching high price (O’Cass &Frost, 2002). The higher price make the customers feel superior as everybody is unable to purchase such product. It must be noted that handbags is one of the few product categories that has been driving the luxury brands today. The estimated sales of the handbags have been $7 billion in the US (2007) (Wilson, 2007). The data also indicate that American women purchases four handbags a year (Thomas, 2007). The purses don’t need sizing like in the cases of shoes or ready to wear dresses. The lack of sizes has been suggesting that women are having far more choice and subsequently the handbags forms a product category with the manufacturers carrying extremely large number of SKUs. For instance, ABC can offer over 200 different handbags at any point of time.

加拿大代写论文:纺织产品可追溯性

加拿大代写论文:纺织产品可追溯性

本研究是在考虑到Traccia项目范围的情况下进行的类似调查。该项目反映了欧洲社会基金(ESF)完全赞助的传播行动。此外Centro Tessile Cotoniero e Abbigliamento SpA(Centrocot)也推出了一个更大的计划。该计划侧重于与旨在传播“纺织产品可追溯性”系统的几乎所有开创性行动相关的创建和实验过程。这个系统是在去年推出的。该系统于2006年11月推出,其后又有9家公司以前接受了Traccia追溯系统。这些新采用RFID系统的公司也得到了这方面的明确认证。就Centrocot的基础知识而言,它是位于布斯托阿西齐奥地区的一家非营利性企业。

加拿大代写论文:纺织产品可追溯性
该公司于1987年由许多商业协会合作推出。除了商业企业不同的商会之外,中介机构的金融企业和政府部门也参与了新项目的启动。与此处研究的案例相比,这一行为背后的主要使命是维持纺织行业成员具有更大竞争力的技术和促销计划和服务。 RFID技术的推广归功于负责形成与Carlo Cattaneo重要大学实验室ID相关的这一杰出领域。此外,LIUC的研究和采用促成了进一步调查RFID技术的采用。对“纺织产品可追溯性”的提升也产生了积极而积极的影响,从而减少了服装行业的麻烦。

加拿大代写论文:纺织产品可追溯性

This study is undertaken as a similar line of investigation keeping in view the scope of the Traccia project. This project reflects a dissemination action that was totally sponsored by the European Social Fund (ESF). Moreover a bigger program was pursued by the Centro Tessile Cotoniero e Abbigliamento SpA (Centrocot). The program was focused on the creation and experimentation processes associated with almost all the seminal actions aimed at the diffusion of the “Textile Product Traceability” system. This system was launched in the last years. The system got launched in November 2006 and resultantly nine more corporations previously accepted the Traccia traceability system. These companies which newly adopted RFID system also got the explicit certification in this regard. As far as Centrocot’s basics are concerned it is a non-profit enterprise that is located in the region of Busto Arsizio.

加拿大代写论文:纺织产品可追溯性
This company was jointly launched in the year 1987 by collaboration of many business associations. In addition to business enterprises different chambers of commerce, intermediaries’ financial enterprises and departments of government were also participating in the launch of that new project. The main mission behind this act was to sustain the technological and promotional programs and services of members of textile sector having greater competitive powers as compared to the case studied here. The diffusion of RFID technologies is attributed to be responsible for the formation of this distinguished field related to the Lab#ID of an important Carlo Cattaneo University. Moreover, the LIUC’s that resulted in the exploration and adoption of contributed to further investigate the adoption of RFID technologies. It also had a strong and positive impact on the improvement in the “Textile Product Traceability” which has resulted to decrease the troubles of garment industry.

加拿大论文代写:索尼市场推广

加拿大论文代写:索尼市场推广

价格:根据需求决定产品的价格很重要。需求高的产品可能会收取高昂的价格。遵循这一规则,索尼已经修改了加拿大几乎所有产品的价格。少数产品的价格已降低到22.1%,这些产品包括新版本的游戏站(Bougon,2013)。
产品:索尼计划在加拿大市场推出更多差异化产品。这些产品的设计方式是他们没有任何可能的替代品。差异化创造的方式与其他同行业公司提供的属性不匹配。

加拿大论文代写:索尼市场推广
推广:研发支出是必要的,索尼已经投资了80亿美元来增加对加拿大市场的研究。研究集中在加拿大市场,并基于消费者满意度。旨在探索最适合公司的方式来提高消费者满意度。此外,该公司还推出了宣传活动,这些广告活动既包括电子媒体和印刷媒体。索尼仅在加拿大投放了41亿美元的广告活动。这项投资比去年在全球推出的广告活动花费高出25%(Fréry,2013)。
地点:索尼的分销渠道在加拿大也尤其脆弱。该公司已经启动供应链管理步骤,以应对该公司在加拿大面临的不良分销渠道。货物运送给客户的方式需要修改。

加拿大论文代写:索尼市场推广

Price: It is important to decide the price of product in accordance with its demand. The product that has high demand can be charged a high price. Following this rule Sony has revised the prices of almost all its products in Canada. Prices of few products have been reduced to 22.1% and these products include new versions of play station (Bougon, 2013).
Product: Sony has planned to launch more differentiated products in the Canadian market. These products are designed in a way that they do not have any possible substitutes. Differentiation is created in a way that it does not match the attributes of those offered by other companies of same industry.

加拿大论文代写:索尼市场推广
Promotion: Research and development expenditure is necessary to be incurred and Sony has already invested $8 billion to increase the research about Canadian market. Research is focused on Canadian market and is based on the consumer satisfaction. It is aimed to explore the ways that best suit the company to increase the level of consumer satisfaction. Moreover, promotion campaigns have also been launched by the company and these advertising campaigns include both related to electronic media and print media. Sony has invested $ 4.1 billion in advertising campaigns in Canada only. This investment is 25% more than what it has spent on advertisement campaigns launched by the company previous year all over the world (Fréry, 2013).
Place: Distribution channels of Sony are also weak particularly in Canada. Supply chain management steps have been launched by the company to deal with the poor distribution channels the company is faced with in Canada. The ways goods are shipped to customers needs to be modified.