加拿大代写essay：市场营销管理

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加拿大代写essay：市场营销管理

问题1

对麦当劳来说，重要的是公司要重点确保其符合全球卫生标准和食品安全法律，从而能够迎合消费者的需求。由于该公司未能向顾客提供健康食品，因此应该受到指责（Kotler，P，2011）。

问题2

基于定性测度和李克特量表的消费者偏好分析对于这项研究是非常有益的。数据分析应该侧重于理解消费者的态度和偏好。理解目标消费者的决策基础，以帮助向其提供适当的商品和服务是非常重要的。这有助于营销人员了解如何有效地定位他的产品，这也有助于他有效地管理客户关系。对于全球化公司或国际公司而言，这可能非常有用。在消费者行为的情况下，合理化发挥着极其重要的作用。因此，产品的市场营销必须基于从消费者直接收集的数据分析，基于人口统计数据。这些信息对营销者来说是非常有益的（Kotler，P，2011a）。

加拿大代写essay：市场营销管理

问题3

来自全球商业运营的竞争和市场条件的频繁变化，如内部和外部市场环境的变化都是公司面临的一些威胁。该公司的主要目标之一是增加利润。为了实现利润最大化，公司提高收入至关重要。当企业利润率较高时，即使经济下滑也能稳定经营。此外，员工将获得更多报酬，这将导致员工满意度和员工保留率的提高（Zimmerman，A.，＆Blythe，J.，2013）。

加拿大代写essay：市场营销管理

Question 1
In case of Mc Donalds it is important that the firm focuses on ensuring that it aligns to global health standards and food safety laws thus being able to cater to the needs of the consumers. As the firm fails to provide healthy food to its customers, it is to be blamed (Kotler, P, 2011).

Question 2

The analysis of consumer preferences based on qualitative measure and Likert scales would be extremely beneficial for this research. The analysis of the data should be focused on understanding the attitudes and preferences of the consumers. It is extremely important to understand the decision basis of a target consumer in order to help provide him or her with appropriate goods and services. This helps a marketer understand how to effectively position his products and this also helps him be able to effectively manage customer relationship in an effective manner. This can be extremely useful in case of globalized firms or international firms. In case of consumer behaviour, rationalization has an extremely important role to play. So it becomes essential that the marketing of the products is based on an analysis of the data collected from the Consumer Direct in the form of the data based on demographics. This information would be extremely beneficial to marketers (Kotler, P, 2011a).

加拿大代写essay：市场营销管理

Question 3

Competition from worldwide business operations and frequent changes in the market conditions, like changes in the internal and external market environments are some of the threats to the company. One of the main objectives of the firm is to increase its profit. In order to maximize profit, it is essential for the company to enhance its revenue. When there is higher profit ratio for the firm, it will be able to stabilize its business operations even when there is an economic downfall. Also, employees will be paid more remuneration, which will result in satisfied employees and more employee retention (Zimmerman, A., & Blythe, J., 2013).

加拿大代写论文：技术进步

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加拿大代写论文：技术进步

技术进步使商业机构的权力发生了不可逆转的剧烈变化。管理者将转向重新创建管理模式的新想法，而不是进一步优化现有的运营模式或业务模式。移动技术，大数据，社交网络和云服务的革命性潜力可能会摧毁传统的等级体系，并赋予每个人以权力。这将导致领导者和管理者的工作越来越多，包括战略形成，优先级设置，绩效评估，工作和评估委派，被分配到组织边缘。如果没有管理人员的帮助，管理将是可能的。

加拿大代写论文：技术进步

技术已经引起人们以十年前无法想象的方式释放人类的潜力。技术导致人力和能力的增加。另一方面，官僚主义允许个人表现出非凡的事物，但事后看来，这会浪费人的潜能。官僚主义重视专业知识，勤奋和服从，但不关心激情，创新举措。但今天的创意经济在后面的这些原则或能力上蓬勃发展。人性本来就具有创造性，热情，韧性和创造性，但官僚组织却不是。基于官僚主义原则的管理模式导致组织的能力低于在其中工作的人。技术进步为建立适合未来的组织提供了必要的机会。

加拿大代写论文：技术进步

The technology advancement has delivered an irreversible, dramatic shift in power from the business institutions to individuals. Managers would shift towards new ideas of reinventing a management model rather than further optimizing the existing operating model or the business model. The revolutionary potential of mobile technology, big data, social web, and cloud services could possibly dismantle the traditional hierarchy and empower every individual. This will result in more and more work of leaders and managers including strategy formation, priority settings, performance review, delegation of work and appraisal being distributed to the edges of the organization. Managing would be possible without the help of managers.

加拿大代写论文：技术进步

Technology has given rise to unleashing of the potential of human beings in ways that couldn’t have been imagined ten years back. Technology leads to multiplication of human power and capability. Bureaucracy on the other hand allows individuals to perform extraordinary things but in the hindsight, squanders human potential. Bureaucracy values expertise, diligence and obedience but doesn’t care much about passion, innovative initiatives. But today’s creative economy thrives on these latter principles or capabilities. Human, by nature are creative, passionate, resilient and inventive but the bureaucratic organization mostly aren’t. The management models based on bureaucratic principles have resulted in organizations being lower in capability than the human beings working in them. Technology advancement provides with the imperative opportunity to build organizations that are fit for the future.

加拿大代写论文：变革管理战略

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加拿大代写论文：变革管理战略

1.制定和审查行动过程：在这一变革过程中，确定有助于使变化简单而有效的最佳适当行动或策略。为此，需要高级管理人员进行认真的讨论和会议，从而为变更管理采取最合适的决策和行动计划。这是一个耗时的过程。然而，其效果是基于公司中每个人的参与和协调努力的程度，他们为变革管理选择最佳的行动方式做出了贡献（Goetsch，＆Davis，2014）。
2.选择行动：从各种替代方案中选择最佳的行动方式来实施公司的变革是至关重要的。最好的课程行为在不同的问题上会有所不同。因此，选择是基于对变化能否给公司带来预期的积极成果的持续分析。为公司中的每一个人选择最佳的行动方案，以便改进实施的努力可以得到改善并提高效率。

加拿大代写论文：变革管理战略
计划改变：在这一步中，实施改变的计划已经完成。这个计划涉及谁在什么地点以及如何执行变更实施。变革管理战略也随着变革的实施而进行规划，以便公司内部可以更好地参与每一个变革活动并顺利执行变革活动。
4.重新评估和调整：在这一步中，必须将变更计划与业务计划进行比较，以了解变更目标是否与业务目标相关。

加拿大代写论文：变革管理战略

1.Develop and review the course of action: In this step of change process, the best suitable action or strategy that helps to make the changes easy and effective are determined. For this purpose, there involves a serious of discussions and meeting by the senior management and thereby takes the most appropriate decisions and action plan for change management. This is a time consuming process. However, the effectiveness of the same is based on the degree of involvement and coordinated efforts of every individual in the company, who contribute to the selection of best course of action for change management (Goetsch, & Davis, 2014).

加拿大代写论文：变革管理战略
2.Selection of action: It is essential to select the best course of action from the various alternatives to implement changes in the company. The best course action will be different in different problems. Hence, the selection of the same is based on the continuous analysis as to whether the change can bring the expected positive results in the company. The best course of action selected to every individual in the company so that their effort towards the change implementation can be improved and made efficient.
3.Plan the change: In this step, the planning for implementing the change has to be done. This planning involves who, what, where and how the change implementation is done. The change management strategies are also planned along with the change to be implemented so that a better involvement of every one and the smooth execution of change activities are possible within the company.
4.Reassess and adjust: In this step, the change plan has to be compared with the business plan to know whether the change objectives are connected with the business objectives.

加拿大论文代写：外部环境分析

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加拿大论文代写：外部环境分析
这反过来造成了销售预期和销售额之间的差距。对丰田产生主要影响的另一个因素是技术（Al-Laham2005）。汽车内部的计算机使用增强已经导致汽车的耐久性增加。这项技术可以让汽车很容易修理，而这又会导致另一个问题。耐用性的提高可以延长客户购买汽车的寿命。如果耐用性提高，那么消费者会在更广泛的时间内购买汽车，从而导致汽车企业在国际领域遭受损失。
为了反思丰田的资源基础观点，选择了VRIO清单。

加拿大论文代写：外部环境分析
丰田VRIO分析
VRIO的分析是比较一个以上组织的特定资源的重要途径，以确定其市场平台与未来更光明的市场（Barney，2002）似乎很强。 VRIO的分析被称为有组织的开发，独特，稀有和价值。
丰田的生产体系​​是在恰当的时间生产的基础上进行的。基于这个系统，车辆已经建立在市场的即时需求上，而不是预测未来的需求。这种独特而不同的策略是为降低成本和消除浪费创造的。在此基础上，可以在分析VRIO（Strott，2009）中起草以下几点：
有价值的：它可以被认为是有价值的，因为它被称为保持低生产成本。
罕见：由于即时生产是各行业组织使用的着名策略，因此可以认为这是罕见的，但丰田的方法仍然非常独特和罕见。

加拿大论文代写：外部环境分析

External environment analysis summary
This in turn created a gap between sales expected and the sales gained. Another factor having a main influence on Toyota is the technology (Al-Laham2005). The enhanced computed use inside cars has led towards increasing the durability of cars. This technology allows cars to be repaired easily and this further leads to another problem. Enhancement of durability leads to increasing the life of the cars that customers are to buy. If the durability is enhanced then customers will buy cars at a wider time period in turn causing loss to automobile companies in the international realm.
VRIO checklist has been selected in order to reflect on resource based view of Toyota.

加拿大论文代写：外部环境分析
VRIO Analysis of Toyota
The analysis of VRIO is a significant way of comparing the particular resources of more than one organization for determining that seem to be strong with respect to their platform of market along with the ones having brighter future (Barney 2002). The analysis of VRIO is referred to as Organized for exploitation, inimitable, rare and value.
The production system of Toyota is on the basis of production that is just in time. Based on this system, vehicles had been built over immediate demands of the market instead of anticipating demands from the future. This unique and different strategy had been created for cutting the amount of costs and the elimination of waste. Based on this, the following points can be drafted in the analysis of VRIO (Strott, 2009):
Valuable: It can be considered valuable as it has been known for keeping low costs of production.
Rare: It can be considered as being rare due to the fact that even though the production of just- in- time is a famous strategy utilized by organizations across each and every industry, the methodology of Toyota being used is still extremely unique and rare.

加拿大论文代写：采购计划

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加拿大论文代写：采购计划

项目管理是项目从开始到结束时的管理过程，其结果是积极的或消极的。项目管理过程的目的是确保项目的要求得到充分满足，最终项目满足组织开发项目的需要。对于不同行业的小公司来说，处理一个大型的项目是非常困难的，特别是如果这个项目是一个公司以前从未处理过的行业的话。在这样的情况下，将项目管理工作外包给其他公司可以满足项目管理流程的需要。为了确保向合适的候选人和合适的公司做出购买决策，绝对有必要。这就是采购流程应该有采购程序的原因。本文提出的目标是为公司执行采购流程，以帮助决定如何制定采购决策。

加拿大论文代写：采购计划
什么是采购计划？
采购计划的基本方法是确定和决定一个商业组织需要从其他供应商采购的服务和产品。一个设计良好，效率更高的采购计划，不仅仅是识别所需的产品和服务，还能确定与采购过程相关的各种过程。与采购计划相关的步骤无论是整个项目的采购还是简单的结构采购实践都保持不变。计划的第一步是确定组织需要采购的物品。采购计划的第二步是确定采购项目的过程，最后是最后一步执行交货时​​间表。

加拿大论文代写：采购计划

Project management is the process of managing a project from its inception to the time it concludes with positive or negative results. The aim of a project management process is to make sure the requirements of the project are met adequately, and the final project is satisfying the needs of the organization developing the project. For small firms in different industries, handling a large project can be extremely difficult, especially if the project is of an industry the company has never handled before. In situations like this, it is a common practice to outsource the work of project management to other companies that can satisfy the need of the project management process.In order to ensure purchase decision has been given to the right candidate and to the right firm is absolutely necessary. This is why a purchase process should have a procurement procedure. The paper presented aims to perform procurement process for a company to help make it decide how to make a purchasing decision.

加拿大论文代写：采购计划
What is a Procurement Plan?
A basic approach of procurement plan is to determine and decide the services and products that are needed to be procured by a business organization from other suppliers. A well-designed and more efficient procurement plan does a lot more than just identify the products and services needed, but also identifies the various processes associated with the process of purchasing. The steps associated with the procurement plan remain the same whether it is a procurement of a whole project or a simple structural procurement practice. The first step in the plan is to determine the items the organization needs to procure. The second step in the procurement plan is to determine the process of procuring the items, and finally in the last step, performing a schedule for delivery timeframe.

加拿大主教大学论文代写：管理技能

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加拿大主教大学论文代写：管理技能

领导力和管理与提供健康的服务有关。尽管这两个概念差不多，但在某些方面，这些概念可能涉及不同类别的行为，技能和前景。
优秀的管理者应该努力成为优秀的领导者，优秀的领导者需要适当的管理技能才能有效（Hook and Foot，2005）。领导者有能力实现可以做到的事情，然后与其他人交流，并为实现愿景而制定战略。人们的动机是由领导者来完成的，有能力与其他人协商资源以实现这些目标。

加拿大主教大学论文代写：管理技能
另一方面，管理者侧重于确保可用资源的组织良好，并通过生成最合适的结果来完成这些可用资源的应用（Kinicki and Kreitner，2005）。在资源匮乏，对一些中低收入国家有困难的环境中，一个商业组织不仅要有一个领导者，还要有一个管理者，以取得最大的积极成果和成功商业组织。领导者在创造愿景和管理者以重大方式完成工作方面发挥着重要作用。
管理人员专注于通过使业务组织中涉及的个人达到平衡来完成任务。除此之外，领导者对员工表现出集中关注（Klerck，2009）。这也涉及对每一类其他活动的行为的表现和做出决定。

加拿大主教大学论文代写：管理技能

Leadership and management are relevant for delivering services of good health. Even though the two concepts are more or less the same, however, in certain aspects, these may be involving different categories of behaviours, skills, and outlook.
Good managers should be striving on being good leaders, and good leaders requires appropriate skills of management for being effective (Hook and Foot, 2005). Leaders hold the ability of having a vision regarding achievement of what can be done and then communicating this to the others and for evolving the strategies to realize the visions. Motivation of people is done by leaders and have the ability of negotiating the resources along with other support for the achievement of these goals.

加拿大主教大学论文代写：管理技能
On the other hand, managers focus on ensuring that the resources available are organized in a well manner and application of these available resources are done by the production of most appropriate result (Kinicki and Kreitner, 2005). In the environment that is restrained of resources and involve several difficulties for a number of middle income to low income nations, it is important that a business organization not only had a leader but a manager as well for the achievement of maximum positive results and success for the business organization. Leaders play a significant role for the creation of vision and managers work on getting things done in a significant manner.
Managers focus to get things done by bringing balance in the individuals involved within the business organization. In addition to this, leaders show centralized concern towards the employees (Klerck, 2009). This also involved performance of actions and making decision in relation to each and every type of other activities as well.