加拿大代写assignment:利益相关者

加拿大代写assignment:利益相关者

利益相关者在公司层面战略中的角色和责任
公司治理的框架应该是认可相互协议或依法制定的利益相关者的权利和责任,鼓励包括家族企业在内的实体和国家所有或控制的企业与利益相关者创造就业机会和财富,以及财务稳健的企业的可持续性(Cartwright and Schoenberg 2006)。因此,可以说,公司治理方面的利益相关者有助于最大化价值主体,以满足公司的合同,法律和财务义务。
麦当劳公司董事会以公平,诚实,勤勉的态度被公认为有责任对组织进行监督。为了履行组织对股东的义务,公司治理是至关重要的(Abraham,2005)。该组织已经并将继续争取成为这一特定领域的领导者。麦当劳董事会认为,善政不仅是一个目的地,也是一个旅程。与此同时,该组织显示承诺每年至少审查治理原则,以期持续改进。
利益相关者映射
如前所述,公司治理的概念在企业管理领域开始变得极其重要。无论企业的规模或类型如何,都要考虑制定战略运营计划的公司治理的相关概念(Glaister,1994)。这被称为包括系统和程序,专门设计用于构建权威,平衡责任,并为组织中的每一个级别的所有利益相关者提供责任。

加拿大代写assignment:利益相关者

Role and Responsibilities of Stakeholders in Corporate Level Strategy
The framework of corporate governance should be recognizing the rights and responsibility of the stakeholders developed by mutual agreements or by law, and encouraging the active cooperation amongst the entities that include business owned by families and enterprise owned or controlled by the state along with the stakeholders in the creation of jobs, wealth, along with the sustainability of enterprises that are sound financially (Cartwright and Schoenberg 2006). Thus, it can be stated that the stakeholders in terms of corporate governance helps to maximize the subject of value in order to meet the contractual, legal, and financial obligations of the corporation.
The Board of directors of McDonald are known to be entrusted with and are known to be having the responsibility for the oversight of the organization, in an ethical, diligent, fair and honest manner. It is a long belief that corporate governance is critical in order to fulfil the obligation of the organization towards the shareholders (Abraham 2005). The organization has and will continuously be striving for being a leader within this particular area. The Board of McDonald holds the belief that good governance is not only a destination, but also a journey. In accordance with this, the organization shows commitment to review the principles of governance at the minimum of annual basis, with the view for improving on continuous basis.
Stakeholder Mapping
As state previously, the concept of corporate governance has started to become extremely important in the field of business management. No matter what the size or type of businesses have been considering, the concepts related to corporate governance for the development of strategic operational plans (Glaister1994). This is known to be including systems as well as procedures, specifically designed for structuring the authority, balancing the responsibility, and providing accountability to all of the stakeholders at each and every single level of the organization.

加拿大代写essay:雀巢产品创新

加拿大代写essay:雀巢产品创新

雀巢正试图利用这一创新在营销领域获得自己的积极形象。对这一合作的反应不一。由于创新和创意是同类产品中的佼佼者,因此能够在市场上引起轰动,雀巢公司积极打造品牌。由于机器人的高精度和高效率,可以提高生产率。他们可以高速执行指定的工作,仍然能够减少废品。雀巢的客户好奇将是一个优势。这一举措是为了增加公司最大市场上消费者的品牌管理。辣椒将解释雀巢的产品和服务,并会与客户进行交谈。雀巢正在依靠这种创新的消费者参与模式,这种模式将在全世界范围内扩大,为日本创新树立榜样。进一步分析,我们也可以注意到它有一个奇怪的营销角度。食品加工者总是投射出一种没有人为天性的图像。但在这种情况下,运动强调人为性。主要的问题是机器人的聘用是否会从销售员手中夺走工作。对那些从事低技术工作的人来说,这可能会被机器人所取代。雀巢被批评用机器人取代他们的人力,以增加他们的短期收益。另一种看待机器人的功能是否像人一样可靠。雀巢公司将增加成本,如果他们不得不让机器人站在机器人旁边说明客户或让IT人员切换,编程,更新和维护机器人。雀巢自多年以来一直是市场领导者。他们可以把机器人包括在他们的销售队伍中展现出来,这样他们就可以把自己置于消费者心目中,成为技术友好的公司,从长远来看他们将会受益。如果处理不当,许多顾客会感到愤怒。客户是否要慢慢地反复说话才能理解机器人仍然是一个问题;以及客户如何看待它仍然有待观察。 (Brodie,Ilic&Hollebeek,2013)

加拿大代写essay:雀巢产品创新

Nestle is trying to capitalise on this innovation to get a positive image of itself in the marketing domain. There had been mixed responses to this collaboration. Since the innovation and the idea are first of its kind, it was able to create a buzz in the market which has resulted in a positive branding of Nestle. Using of robots would increase the productivity due to the high accuracy and efficiency. They can perform designated work at high speeds and still would be able to produce less scrap. The curiosity among the customers would be an advantage to Nestle. This move has been an effort to increase brand management with consumers in the company’s biggest market.  Pepper would explain the products and services of Nescafe and would engage in conversations with the customers. Nestle is counting on this innovative consumer engagement model which would expand across the world setting up an example of Japanese innovation. On further analysis, we can also make a note that it has a strange marketing angle. The food processors always project an image devoid of artificiality-naturalness. But in this case, the campaign is emphasizing on artificiality. The major question has been whether the hiring of the robots would take away jobs from the salesmen. It would be a concern for those who are involved in jobs which are low skilled as they can be replaced by a robot. Nestle has been criticised for replacing their human workforce with robots to increase their short term gains. The other way of looking at this is whether functioning of robots is as reliable as a human. Nestle would increase their costs if they have to keep a worker standing beside the robot explaining customers or keeping an IT person to switch, programme, update and maintain the robots. Nestle has been a market leader since many years. They can portray the innovation of including robots in their sales force for show so that they position themselves in the minds of the consumers as technology friendly company which would benefit them in the long run. Many customers get irate if not being dealt properly. Would the customers have to speak slowly and repeatedly for the robots to understand still remains a question; and how the customers would view it still has to be seen. (Brodie, Ilic & Hollebeek, 2013)

代写论文:宏观环境分析

代写论文:宏观环境分析
就社会分析而言,可以说是因为人们想减压,游客数量的增加。其次,由于人们想同时休假,所以家庭度假增加了。在人口因素方面,人们注意到,在主要国家中,人口老龄化日益增多,导致了参观人数的增加(Dwyer et al,2008)。
政治稳定在旅游业方面非常重要,因为附近国家的冲突可能会影响澳大利亚的旅游业。中国和印度等地缘政治领域的新兴全球企业可能会影响旅游业。中东冲突,进入该国寻求政治庇护的人数也将影响旅游业。经济力量在经济衰退时期也产生了负面影响,但是旅游业的数量正在慢慢增长,这对于“梦幻世界”是有利的(澳大利亚旅游局,2015年)
联合国世界旅游组织(UNWTO)指出,到2020年,国际游客人数将增至约16亿人次,这是一个积极的趋势,澳大利亚在世界顶级旅游目的地排名第11位,中国,法国美国排名前三,预计增长潜力较高,说明整体宏观环境效应是正面的,但行业必须上涨来利用这一潜力。趋势与潜力之间的映射显示出行业没有使用的差异。

代写论文:宏观环境分析
In terms of social analysis, it can be said that there is an increased amount of tourists because people want to de-stress. Secondly, family holidays have increased as people want to get vacations at the same time. In terms of demographic forces, it is noticed that a growing aged population in the major amount of countries has led to an increase in the number of visitors (Dwyer et al, 2008).
Political stability is important in the context of the tourism industry because the conflicts in nearby countries could affect the tourism in Australia. Emerging global players such as Chinese and Indian growing in the geopolitical landscape could affect the tourism. The conflicts of the Middle East, the number of people that enter the country seeking political asylum would also affect tourism. Economic forces have also had a negative impact in the time of the recession but the tourism numbers are slowly gaining strength and this is good for Dreamworld (Tourism Australia, 2015)
United Nations World Tourism Organization UNWTO states that as of 2020, the number of international tourists will rise in number to about 1.6 billion, this is a positive trend for the industry, and however Australia ranks 11 in the world’s top destinations, with China, France and United States being in the top 3. The potential for growth is estimated to be high, which indicates that the overall macro-environmental effects are positive, but the industry has to rise to use this potential. A mapping between the trend and the potential shows a difference which the industry has not made use of.

加拿大代写论文:马克思的观点

加拿大代写论文:马克思的观点

根据效用理论,可以实现一些概念来定义产品的效用。满足需要或愿望的乐趣,或有用性和能力是重要的。新古典价值理论认为,货物和服务的相对价格可以由经济均衡条件下消费替代的边际比率和生产转变过程中产生的边际比率来确定(Lewandowski, 2014)。
其背后的主要理念是,如果个别商品具有较好的边际效用,低于可以进行商业活动的另一种商品,则要取决于个人对贸易的利益。
马克思的观点:
按照马克思的观点,产品的价值是从劳动的角度来考虑的,被认为是生产性的部门所销售的劳动力产生了更高的价值。生产价格是一个涉及产品价格的重要概念。它可能指的是生产商需要出售的商品或服务的商品和服务的价格水平,以便他们能够获得产品的平均利润率。
按照马克思的观点,决定产品价格,生产成本价格和包括生产投入资金在内的毛利率有两个主要部分。
按照马克思主义的价格概念,生产价格有不同的类型:
私人或企业生产价格形成价格分析的第一步。这个价格相当于成本价格和与可用于新产出的生产资本相关的利润。

加拿大代写论文:马克思的观点

According to Utility theory, a number of concepts can be implemented in order to define the utility of a product. The pleasure, or the usefulness and the ability to satisfy the needs or wants are important. Neoclassical value theory states that the relative price of the goods and the services can be determined by the marginal rates of the substitution in consumption and the marginal rates incurred during the process of transformation in production which are equal in the condition of economic equilibrium (Lewandowski, 2014).
The primary concept behind this is that in case individual goods possesses a good marginal utility which is lower than another good for which the business can be done, than it depends on the interests of the individual people to effect the trade.
Marx Notion:
According to Marx, the value of the product is to be considered in terms of labour, labour power sold in the sectors which are deemed to be productive produce higher value. Price of the production is an important concept which involves the price of a product. It may refer to the levels of prices of the goods and services at which the goods or the services which have been produced needed to be sold by the producers so that they can earn an average profit rates on the product.
As per the Marx notion, there are two primary components in deciding the price of the product, the cost price of the production and the gross profit margin which includes the money invested for the production.
As per Marxist concept of price, there are different types of production prices:
The Private or the enterprise production price which forms to be the initial step in the price analysis. This price is one which is equivalent to the cost-price and the profit related to the production capital which can be applied to the new outputs.

论文代写:航运公司

论文代写:航运公司

据说,高度依赖影响客户采用社交媒体的组织的商业案例是明确的。世界各地的一些品牌通过与市场平台的互动,通过信息共享和影响力在这一过程中得到保障,从而利用自己的个人追随性,寻求获得社会货币。它已被确定为一种用于营销目的的具有吸引力和成本效益的方法(Rudbeck,2013)。马士基航运公司的组织就是这样一个跳过传统数字通信技术的组织,而是在组织业务中培养社交媒体文化。
基于马士基航运公司案例研究,将重点分析与管理有关的案例研究和涉及的某些问题。将根据不同的维度进行分析,并提供建议。
案例研究概述
马士基航运公司是丹麦哥本哈根全球最大的集装箱运输集装箱公司。通过在2012年赚取270亿美元的收入,该组织在全球范围内定期从市场获得15%到17%的股份(Rudbeck,2013)。为了对客户和他们的意识给予高度的重视,组织开始了组织的社交媒体计划,从而大大改变了组织的前景。但是,在这个特定的阶段,组织在管理过程中遇到了一些问题。
成功的关键驱动力
马士基航运公司原有的社交媒体战略已经由Jonathan Wichmann在交流部门的经验以及其他公司在社交媒体上的经验得到了发展。这一战略有助于组织取得成功。组织成功的主要因素是该组织的综合战略有四个重点领域。

论文代写:航运公司

The business case for organizations that are highly dependent on impacting the customers for the adoption of social media is said to be clear. A number of brands, across the globe, seek on gaining social currency, by coming in interaction with the market platforms by information being shared and influence being secured within the process to leverage own individual followings. It has been identified as an engaging and cost efficient approach used for the purpose of marketing (Rudbeck, 2013). The organization of Maersk Line was one such organization skipping the top to down traditional approach to the technologies of digital communication, and rather created a focus to grow a culture of social media in the organizational business.
Based on the case study of Maersk Line, focus will be created on analysis the case study with respect to management and certain issues involved. Analysis will be done on the basis of different dimensions and recommendations will be provided as well.
Overview of the Case Study
The organization of Maersk Line is known to be the largest company shipping containers across the globe, situated in Copenhagen, Denmark. By earning the revenue of 27 billion dollars in the year 2012, the organization was found regularly capturing fifteen to seventeen per cent of shares from the market all across the globe (Rudbeck, 2013). In order to give huge importance to customers and their awareness, the organization began the program of social media for the organization that has resulted in changing the outlook of the organization in a significant manner. However, the organization faced a number of issues in the process of management in this particular phase.
Key Drivers of Success
The original strategy of social media for Maersk Line had been developed as well as implemented by Jonathan Wichmann considering his experience from the department of communication and the experience of other companies in social media. This strategy had helped the organization in being successful. The main factor of success for the organization was the comprehensive strategy of the organization having four key areas to lay emphasis upon.

加拿大论文代写:处理客户投诉

加拿大论文代写:处理客户投诉

客户的参与度一直被认为是全球组织的主要关注点之一。在当今全球化的时代,互联网被认为是让客户通过网络平台传播他们的抱怨,而不是直接接触到组织。这就是说,处理客户投诉变得非常重要,因为客户有更快速度的投诉平台(Lovelock&Wirtz 2010)。通过利用最近开发的社交媒体平台,已知客户能够在短时间内与其他用户和朋友分享他们的意见。
即使这种变化给消费者带来了有利的影响,但由于与面对面交互相比,便利性和消耗时间更短,这个虚拟平台已经成为一种社会,以沟通为目的来源(Kaplan&Haenlein 2010)。由于这种沟通渠道的重要性,组织必须具备监督和参与的能力。
由于这个原因,除了对投诉管理和社交媒体平台对顾客不满意的影响的研究之外,这个特定的领域正在被承认需要保留的商业组织跟踪他们可以满足的客户需求(Vecchio 2011)。
随着社交媒体平台在互联网基础上的兴起,组织和客户之间的新型对话引入了挑战与品牌和营销管理相关的传统形式和观念,同时创造了新的机会为了更好地了解客户并与他们即时联系(Kaplan&Haenlein,2010),商业组织才能进行合作。

加拿大论文代写:处理客户投诉

Screen Tasmania’s tangible resources include their Logo and Marketing and Promotion techniques. Screen Tasmania further has developed the cross-cultural working relations through working with aboriginal artists and aboriginal community with a five year strategic plan devised for the company to further grow (Screen. 2015).
Screen Tasmania has permission from the government to have its own logo as an extension of Tasmanian government which helps to promote the company further, i.e. if you receive funding from Screen Tasmania your agreement will require to publicly recognize Screen Tasmania’s support; a way through which company’s logo is able to circulate on various platforms and hence people are looking for sponsors on a large scale the company is able to attract many customers.
Screen Tasmania devices a 5 yearly strategic plan which mainly focuses on quality and innovation, growth and sustainability, promotion and participation, performance and accountability, for companies as Screen Tasmania where a five year strategic plan is a necessity it needs to be bit flexible or to have a back-up strategic plan so that with the change in time and condition policies can be revised and company can benefit more if a policy backfires or is not suitable enough to be applied (Screen. 2015).
The Screen Tasmania produces a magazine by the name of Respective Cultures which provides a specifically Tasmanian perspective as a contextual companion to other cultures. This magazine is an important tool in supporting people who believe in integrity of arts and culture, including heritage and history. Moreover this booklet can be used in fostering the cross cultural relationship within the arts industry under some ethical boundaries which specifically are in bondage with the Aboriginal Tasmanian perspective of arts and culture. This booklet can be of great use for the company if circulated internationally as well and encouraging the inclusion of some international perspectives on arts and culture in the booklet so that a the booklet presents a comparative analysis of arts and culture and Screen Tasmania’s position in the world of arts and culture moreover, this inclusion of some other perspectives and world-wide circulation of the magazine will be appreciated across borders which can help Screen Tasmania widen its corporate circle and have a variety of subjects to work upon.

加拿大营销学论文代写:时尚市场

加拿大营销学论文代写:时尚市场

在正常的时尚市场中,总是有季节感,变化和身份危机的变化。消费者的偏好是基于目前被认为是新潮的。去年的时装很快就过时了,这也是大多数时装公司试图在工作中使用一个持续的主题的原因之一。在创造夏季和冬季模式的同时,设计师可以使用独特的设计元素(Easey,2009)。保留这些设计元素的一部分是设计师和时装零售公司能够保留他们的消费者。然而,快速的时尚趋势是这样的,服装的身份和元素的不断变化,匹配的坡道趋势。在时尚活动中展示的衣服很快就会在店内展出。在这里,消费者的动机是由长期的消费者满意度,零售业的服装款式,经济和价值等因素驱动的。这些都是非常传统的价值。但是在快速时尚产业中,影响消费者选择的挑战和因素则更为不同。
一方面,人们注意到像Zara这样的快时尚公司被指责为不道德的采购。由Zara制造的服装是更现代的时装设计,因此随着季节的设计变化,服装线也是如此。当重点放在普通零售商身上时,这可能不是一个主要问题,因为时尚品牌不可能大规模生产。然而,像Zara这样的公司不仅在设计上转换成服装,而且还在大量生产。什么是新潮到达消费者更快(汤普森等,2007年),但这些服装可能被搁置一样快,当其他更新的时尚来到图片。

加拿大营销学论文代写:时尚市场

In the normal fashion market, there is always a sense of seasons, changes and the identity crises between changes. Consumer preferences are based on what is considered trendy in the present moment. Last year’s fashion is soon outdated and this is one reason that most fashion companies try to use an ongoing theme in their work. While creating summer and winter patterns, designer might use design elements that are unique for them (Easey, 2009). Retaining some of these design elements is how the designer and the fashion retail companies are able to retain their consumers. However fast fashion trends are such that there is a continuous change in the clothing identity and elements that match the on ramp trends. Clothes that are being displayed at fashion events are very soon presented in the store. Here consumer motivations are driven by long time consumer satisfaction, clothing styles available in the retail industry, economics and value and more. These are quite conventional values. However in the case of the fast fashion industry the challenges and the factors that influence consumer choices are much more different.
At one end, it has been noticed that Fast Fashion companies such as Zara are being accused of being unethical in their sourcing. The clothes that are manufactured by Zara are more current fashion designs and hence as the design of the season changes, so do the clothing lines. This might not be a major problem when the focus is on normal retailers as fashion lines may not be produced in a mass way. However companies like Zara ramp up not only on the design conversion into clothing, but also ramp up mass production. What is trendy reaches the consumer faster (Thompson, et al. 2007), but these garments might be shelved away just as fast when other newer fashions come into the picture.