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代写论文:宝马

代写论文:宝马

宝马成功的主要因素可以归结为营销战略的一致性和有效性。在一个重要的点,该公司一直在创造专注于市场生态位的尝试传达其信息的最有效和最有效的方式可能通过以下四个主要核心价值观(莱维特,2009)。这些包括排他性,性能,质量和技术。
由于宝马的汽车大多是昂贵的,由于强大的品牌名称,这种特殊的营销策略将创建一个专注于客户有高收入的收入平板。这些客户是技术狂,年轻人有一个强大的经济背景和商人。这减少了需要放置广告的市场利基战略应遵循的品牌(庄士敦,2006)。对于这个特定的分割,宝马的品牌应侧重于差异化的战略,以迎合特定的个人。除此之外,正在制造的汽车都是为不同的观众制造的。一些产品包括商人或年轻的成年人的跑车优雅的模型。
对战略和营销目标的成功实施,宝马应该放在一起的一个市场,吸引了越来越多的客户有收益率高的计划(Jain,2009)。在目标的过程中,有一个品牌的需要,以目标最有效的观众,将在营销战略的成功发挥了重要作用。正在推出的新车必须符合客户的喜好。
在当今全球化和全球变暖的时代,消费者对生态友好的意识已经增加了。因此,对宝马品牌必须确保活动在行业内进行必须环保,以及产品的提供必须的环保以及(Jain,2009)。除了这一点,客户一直在增加他们对新的和不同的技术的兴趣水平。因此,宝马品牌所产生的车辆不仅必须是环保的,但也应该提供新的和更好的技术功能。

代写论文:宝马

The main factor for the success of BMW can be attributed towards consistency and effectiveness in the strategy of marketing. With respect to one significant point, the company has been creating focus on the market niche with the attempt of conveying its message in the most effective and efficient manner possible by following four main core values (Levitt, 2009). These include exclusivity, performance, quality and technology.
As the cars of BMW are mostly costly due to the strong brand name, this particular strategy of marketing shall be creating a focus on the customers having high slab of income. These are customers that are technology freaks, young adults having a strong economic background and businessmen. This reduces the need for placing advertisements as the strategy of market niche shall be followed by the brand (Johnston, 2006). For this specific segmentation, the brand of BMW shall be focused on the strategy of differentiation in order to cater to the individuals with particular segmentation. In addition to this, the cars being manufactured are all manufactured for different audiences. Some productions include classy models for the businessmen or the sports cars for the young adults.
For the successful implementation of the strategies and achievement of the marketing objectives, BMW should be putting together a plan of marketing that attracts more and more customers that have high rate of earnings (Jain, 2009). In the process of targeting, there is a need for the brand to target the most effective audience that will play a major role in the success of the strategy of marketing. The new cars being launched must be in accordance with the preferences of the customers.
In the current era of globalization and global warming, there has been an increase in the awareness amongst the customers for being eco-friendly. Hence, the brand of BMW must ensure that the activities being performed within the industry must be eco-friendly, and the products being provided must be eco-friendly as well (Jain, 2009). In addition to this, the customers have been increasing their level of interest towards new and different technologies. Hence, the vehicles being produced by the brand of BMW must not only be eco-friendly but should also be providing new and better technological functions.